Your visibility reports aren't just metrics — they're a roadmap for growth. This guide shows you how to turn insights into actions that improve your brand's presence across AI platforms.
If your brand isn't showing up for certain prompts, AI platforms don't see you as relevant to that topic yet.
Go to AI Visibility → Prompts tab
Filter by Missed Prompts (prompts where your brand doesn't appear)
Look for patterns — which categories are you missing?
Gap Type | Solution |
Missing from a topic | Create a comprehensive article or landing page about it |
Competitors rank higher | Improve existing content with more depth, data, examples |
Not cited at all | Build authority through backlinks and PR |
Rank Prompt can generate content specifically designed for the topics where you're missing:
Go to Articles → Create Article
Choose a content type that matches the gap:
Comparative Article — "Your Brand vs Competitors"
Ranked List — "Top 10 [Solutions] in [Year]"
FAQ Article — Answer common questions in your industry
AI platforms pull information from trusted, authoritative sources. The more you're cited by these sources, the more likely AI will recommend your brand.
Go to Citations & Sources
Look at the Citation Leaderboard — these are sites AI trusts
Filter by category to find relevant opportunities
Citation Source Type | How to Get Featured |
Industry publications | Pitch guest articles, expert quotes, or data studies |
Review sites | Claim your profile, encourage reviews |
Directories | Submit your business listing |
News sites | Share newsworthy announcements, PR outreach |
Blogs & influencers | Partner for reviews, collaborations |
Go to Backlink Outreach
Find sites that cite your competitors but not you
Use Email Hub to send personalized outreach
If competitors appear more frequently or rank higher, they're doing something right. Learn from them.
Go to AI Visibility → Competitors tab
See who appears most in your prompts
Click Compare to see head-to-head analysis
Metric | What It Tells You |
Their visibility score | How often they appear vs. you |
Prompts they win | Topics where they dominate |
Citations they get | Sources that trust them |
Go to Backlink Outreach → Competitor Backlinks tab
Enter a competitor's domain
See which sites link to them (and could link to you)
Reports help you identify entire categories or topics you've overlooked.
Review your report's Categories
Look for categories with low coverage
Consider adding new prompt categories in your next report
Go to Scheduled Reports
Create a schedule with prompts covering your key topics
Add multiple Region Configs if you serve different markets
Over time, scheduled reports show whether your visibility is improving, declining, or stagnating.
Go to AI Visibility → Trends tab
Select a scheduled report to see historical data
Look at the trend line and compare periods
Trend | What It Means | Action |
| Your strategies are working | Double down, expand coverage |
| Something changed | Investigate new competitors, content gaps |
| No progress | Try new tactics, increase effort |
Connect Google Analytics and Search Console to get smarter insights.
See which pages drive traffic from AI referrals
Identify trending search queries to track
Find countries/regions with growth opportunities
Go to Website Analytics
Click Connect Google
Authorize GA4 and Search Console access
Strong technical SEO helps AI platforms crawl and understand your site.
Go to SEO Audits → Technical Audit
Add your key pages
Run checks for issues
Check | Why It Matters |
Robots.txt | Ensures AI bots can crawl your site |
Sitemap | Helps discovery of all your pages |
Schema markup | Gives AI structured data about your content |
AI Bots Access | Specific checks for ChatGPT, Perplexity crawlers |
Go to Technical Audit → click on a page
Scroll to Schema Generator
Copy JSON-LD snippets for Organization, FAQ, Article, etc.
Here's a week-by-week plan to improve your visibility:
Run a comprehensive report
Identify top 5 missed prompts
List top cited domains you're not on
Run technical SEO audit
Create/improve 2-3 articles targeting missed topics
Publish to your blog or hosted site
Ensure schema markup is added
Contact 5-10 citation sources
Analyze competitor backlinks
Start email outreach campaign
Run new report to measure changes
Set up scheduled report for ongoing tracking
Connect analytics if not done
Before Reports | After Reports |
Guessing what works | Knowing exactly where you stand |
Random content creation | Targeted content for gaps |
No competitor insight | Clear benchmarks to beat |
No progress tracking | Data-driven improvement |
Your reports are not just data — they're your playbook for growth in the AI-driven search landscape.
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