The Email Hub is your full-featured email campaign management system. While the Backlink Outreach page is great for individual outreach based on citations, the Email Hub lets you run sophisticated email campaigns at scale.
Select your brand from the brand switcher
Go to Dashboard → Email Hub in the sidebar
Feature | Backlink Outreach | Email Hub |
Purpose | Citation-based outreach | Full campaign management |
Best For | One-off personalized emails | Automated sequences at scale |
Contacts | Discovered from citations | Full contact CRM |
Sequences | Simple follow-ups | Advanced multi-step automation |
Analytics | Basic status tracking | Full campaign analytics |
Use Backlink Outreach when:
Reaching out based on specific citations
Sending highly personalized one-off emails
Targeting specific contacts discovered from your visibility data
Use Email Hub when:
Running campaigns to multiple contacts
Setting up automated follow-up sequences
Managing contacts at scale
Comparing campaign performance
Create and manage email campaigns:
Create from scratch — Build custom campaigns
Use templates — Start from proven campaign blueprints
Track performance — Monitor open rates, reply rates, bounces
Compare campaigns — See which approaches work best
View all emails across all campaigns:
Filter by status (draft, scheduled, sent, opened, replied, bounced)
Filter by campaign
Search by recipient domain
Sort by date, status, or engagement
Full contact relationship management:
Add contacts manually — Enter individual contacts
Import from CSV — Bulk import contact lists
Find duplicates — Merge duplicate entries
Bulk actions — Delete or add multiple contacts to lists
Column | Description |
Name | Contact's full name |
Email address (with verification status) | |
Company | Associated company |
Role | Job title or role |
Lists | Which contact lists they're on |
Organize contacts into targeted lists:
Create lists for different campaigns or segments
Add contacts from the Contacts tab
Use lists when creating campaigns
View list membership and stats
Reusable email templates:
Create templates with personalization variables
Organize by type (link request, follow-up, introduction)
Use templates in campaigns or individual emails
Edit and update templates anytime
Variable | Fills With |
{{recipient_name}} | Contact's name |
{{company_name}} | Company name |
{{article_title}} | Article being referenced |
{{brand_name}} | Your brand name |
Automated email sequences:
Multi-step sequences — Initial email + follow-ups
Wait periods — Set days between emails
Conditions — Send follow-ups based on opens/replies
Templates — Reuse sequences for different campaigns
Email account configuration:
Connect Gmail — Link your sending account
Domain blacklist — Block sending to specific domains
Unsubscribes — View who has opted out
Click "New Campaign" and select:
From Scratch — Build step by step
From Template — Start with a pre-built blueprint
Choose who receives the campaign:
Contact List — Select an existing list
Create New List — Build a list on the fly
Set up your email flow:
Single Email — One-time send
Sequence — Multi-step automated flow
Use templates or write custom copy
Add personalization variables
Preview how emails will look
Preview your campaign settings
Check recipient count
Launch or schedule for later
Track your campaign performance:
Metric | What It Measures |
Sent | Total emails delivered |
Open Rate | Percentage of opens |
Reply Rate | Percentage of replies |
Bounce Rate | Percentage of failures |
Use the Compare button to see multiple campaigns side by side:
Identify which subjects perform better
Compare templates effectiveness
Learn from your best-performing campaigns
Feature | Starter | Pro | Agency |
View Email Hub | No | Yes | Yes |
Create Campaigns | No | Yes | Yes |
Manage Contacts | No | Yes | Yes |
Email Sequences | No | Yes | Yes |
Connect Gmail | No | Yes | Yes |
Test with a small list first
Monitor open and reply rates
Refine your approach
Scale to larger lists
Create lists by industry, role, or interest
Personalize messaging for each segment
Track which segments perform best
Don't overwhelm with too many follow-ups
Space emails 3-5 days apart
Stop sequences when recipients engage
Regularly merge duplicates
Remove bounced contacts
Respect unsubscribes
Tab | Purpose |
Campaigns | Create and manage email campaigns |
Emails | View all emails across campaigns |
Contacts | Manage your contact database |
Lists | Organize contacts into groups |
Templates | Create reusable email templates |
Sequences | Build automated follow-up flows |
Setup | Configure email accounts and settings |
Contact us at [email protected] — we're happy to help!