Email Hub Overview

The Email Hub is your full-featured email campaign management system. While the Backlink Outreach page is great for individual outreach based on citations, the Email Hub lets you run sophisticated email campaigns at scale.

Accessing Email Hub

1. Select your brand from the brand switcher

2. Go to Dashboard → Email Hub in the sidebar

Email Hub vs Backlink Outreach

Use Backlink Outreach when:

• Reaching out based on specific citations

• Sending highly personalized one-off emails

• Targeting specific contacts discovered from your visibility data

Use Email Hub when:

• Running campaigns to multiple contacts

• Setting up automated follow-up sequences

• Managing contacts at scale

• Comparing campaign performance

The Seven Tabs

1. Campaigns

Create and manage email campaigns:

• Create from scratch — Build custom campaigns

• Use templates — Start from proven campaign blueprints

• Track performance — Monitor open rates, reply rates, bounces

• Compare campaigns — See which approaches work best

2. Emails

View all emails across all campaigns:

• Filter by status (draft, scheduled, sent, opened, replied, bounced)

• Filter by campaign

• Search by recipient domain

• Sort by date, status, or engagement

3. Contacts

Full contact relationship management:

• Add contacts manually — Enter individual contacts

• Import from CSV — Bulk import contact lists

• Find duplicates — Merge duplicate entries

• Bulk actions — Delete or add multiple contacts to lists

4. Lists

Organize contacts into targeted lists:

• Create lists for different campaigns or segments

• Add contacts from the Contacts tab

• Use lists when creating campaigns

• View list membership and stats

5. Templates

Reusable email templates:

• Create templates with personalization variables

• Organize by type (link request, follow-up, introduction)

• Use templates in campaigns or individual emails

• Edit and update templates anytime

6. Sequences

Automated email sequences:

• Multi-step sequences — Initial email + follow-ups

• Wait periods — Set days between emails

• Conditions — Send follow-ups based on opens/replies

• Templates — Reuse sequences for different campaigns

7. Setup

Email account configuration:

• Connect Gmail — Link your sending account

• Domain blacklist — Block sending to specific domains

• Unsubscribes — View who has opted out

Creating Your First Campaign

Step 1: Choose Your Approach

Click "New Campaign" and select:

• From Scratch — Build step by step

• From Template — Start with a pre-built blueprint

Step 2: Select Your Audience

Choose who receives the campaign:

• Contact List — Select an existing list

• Create New List — Build a list on the fly

Step 3: Configure the Sequence

Set up your email flow:

• Single Email — One-time send

• Sequence — Multi-step automated flow

Step 4: Write Your Content

• Use templates or write custom copy

• Add personalization variables

• Preview how emails will look

Step 5: Review & Launch

• Preview your campaign settings

• Check recipient count

• Launch or schedule for later

Campaign Analytics

Track your campaign performance:

Comparing Campaigns

Use the Compare button to see multiple campaigns side by side:

• Identify which subjects perform better

• Compare templates effectiveness

• Learn from your best-performing campaigns

Plan Requirements

Best Practices

Start Small, Scale Up

1. Test with a small list first

2. Monitor open and reply rates

3. Refine your approach

4. Scale to larger lists

Segment Your Lists

• Create lists by industry, role, or interest

• Personalize messaging for each segment

• Track which segments perform best

Use Sequences Wisely

• Don't overwhelm with too many follow-ups

• Space emails 3-5 days apart

• Stop sequences when recipients engage

Maintain Clean Data

• Regularly merge duplicates

• Remove bounced contacts

• Respect unsubscribes

Summary

Next Steps

• Create campaigns and sequences

• Use Backlink Outreach for citations

Questions?

Contact us at [email protected] — we're happy to help!