A page can be fast and well written and still be invisible, because robots.txt blocks a crawler, a meta tag says noindex or the canonical points elsewhere. The technical audit finds those problems.
Open Site health and pick the Technical tab
Select a page
Click Run technical check
It is free, and it needs Starter or higher on the brand owner's plan. Owners and editors can run it. The page shows Analyzing your page... while it checks robots.txt, the sitemap, meta tags and more.
A Technical audit score at the top, then the tabs Checks, AI visibility, Security, Links and Schema.
Each check shows a status and what to do about it:
Check | What it looks at |
|---|---|
Indexability | Whether search engines may index the page |
Robots.txt | What your robots.txt allows and blocks, with the changes since the last check |
Sitemap | Whether a sitemap exists, is valid and lists the page |
Meta robots | noindex and nofollow tags |
Canonical URL | The page's canonical tag |
Title & description | Their presence and length |
Heading structure | One H1 and a clean heading order |
Image Alt text | Images without alt text |
Open Graph and Twitter Card | How the page looks when shared |
Structured data | The schema.org markup on the page |
Hreflang | Language versions of the page |
Page weight | How heavy the page is |
Security headers | The HTTP headers that protect the page |
With Search Console connected, Google index status adds what Google itself reports for the URL: whether it is indexed, when it was crawled, the canonical Google chose and whether the page is in your sitemap.
Which AI crawlers (and which search engines) your robots.txt lets in, with a count of the AI bots allowed. Blocking a crawler keeps that platform from reading your pages, so it cannot cite them in its answers.
The SSL certificate (valid, issuer, expiry) and the Redirect chain from the address you entered to the final page.
Internal links: broken links (4xx and 5xx), redirects and links the crawl could not reach, each with the page it was found on.
Recommended schema lists the structured data that matters most for your kind of site and marks each type Detected or Missing. Add your industry in Brand settings for better recommendations. The Schema generator gives ready JSON-LD for Organization, WebSite, Article, FAQ page, How-to, Speakable and, with a Business Profile linked, LocalBusiness from your Google listing.
AI bots blocked: allow GPTBot, ClaudeBot, PerplexityBot and Google-Extended in robots.txt unless you mean to keep them out
Noindex or wrong canonical: remove the tag or point the canonical at the page you want indexed
Missing structured data: add the recommended schema from the generator
Broken links: fix or redirect them
SSL expiring: renew the certificate before it lapses
Rerun the check after each change. Issues also land in Tasks as suggestions (source Technical audit).
If the check says We couldn't fully scan your website, a firewall or bot protection blocked it: ask your web developer or hosting provider to allow it.
Email [email protected] and I'll help.
