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Backlink Outreach overview

How Backlink Outreach turns the pages AI cites into outreach targets, what each tool in the Outreach group does, what it costs and which plan it needs.

AI platforms build their answers from pages they cite. When those pages name your brand or link to your site, AI is more likely to name you too. Backlink Outreach starts from the pages AI already cited in your reports, finds the people behind them and helps you email them.

Where to find it

Pick your brand in the brand switcher, then open the Outreach group in the sidebar:

Item

What it does

Backlink outreach

The pages AI cites, the contacts behind them and the outreach emails you send about them

Community

The Reddit, forum and LinkedIn threads AI cites, with reply drafts you post yourself

Email Hub

Campaigns, sequences, contacts, lists, templates and the inbox of replies

OpenAI Ads

Your ads in ChatGPT (see OpenAI Ads)


The two tabs

The Backlink outreach page has two tabs.

Citations

The Outreach opportunities table: every page AI cited in the reports you pick in the filter bar, with its category, its Outreach score out of 100, its contacts and whether it names or links to you. Tiles above the table count Total citations, Categorized, With contacts, With backlinks and Actionable; click one to filter the table. See Citation opportunities.

Outreach emails

The emails you sent from this page, with Total sent, Open rate, Reply rate and Bounce rate at the top and a card for the replies that need your attention. New email writes one from scratch. This tab needs the Pro plan. See Sending outreach emails.


The outreach workflow

Step 1: find the pages

Open the Citations tab and set the filters: which reports, which AI platform, which dates. Sort by Outreach score to see the best targets first.

Step 2: let categorization sort them

A few minutes after each report, every cited page is categorized at no cost: its domain category (Editorial, Review site, Reference...), its page type (Tutorial, Listicle, Blog post...) and its Outreach score.

Step 3: analyze the best ones

Select up to 30 pages and click Analyze, or click a page that has no contacts yet and choose Find contacts. Both do the same thing: one read of each page gives you:

Data

What it tells you

Contacts

The people to email: the author, an editor, a writer or a team contact at the site

Brand mention

Whether the page names your brand, with the sentence, its tone and how prominent it is

Competitors

Which of your competitors the page names, each with its sentence

Backlink

Whether the page links to your site, and how (dofollow, nofollow, sponsored, ugc)

Until a page is analyzed, its Brand column reads Not analyzed: only reading the page tells whether it names you.

Step 4: reach out

Click a page with a contact to open Compose outreach email, write the email or generate it with AI, then send it from your Gmail. To reach many pages at once, select them and click Campaign: Rank Prompt builds a contact list, templates, a 3-email sequence and a draft campaign in the Email Hub.

Step 5: follow up

Replies land in the Email Hub Inbox and in your notifications. Once a site adds your link, check it with Verify link on the page's details, or set a reminder from the email.


Plans

What

Plan

Citations tab, categorization, Analyze and backlink checks

Starter and up

Community

Starter and up

Outreach emails, Campaign on selected pages, the Email Hub and connecting Gmail

Pro and up

On a brand someone shared with you, the brand owner's plan counts. Owners and editors can analyze pages and send emails; viewers can read the tables.

During a free trial you can connect Gmail, write emails and build campaigns, but sending an email or launching a campaign starts when your subscription does. Click Start subscription on the prompt to end the trial early (see Plans and subscription).


Credit costs

Action

Credits

Categorization

Free, automatic after each report

Analyze or Find contacts

1 credit per 3 pages

Verify link

1 credit per page

Generate Email with AI

1 credit per email

Sending an email

Free

The full list is in Understanding credits.


Why outreach matters for AI visibility

  1. Authority: AI platforms tend to cite pages they trust, and a mention on one of them carries that trust to you

  2. Relevance: links and mentions from sites in your space tie your brand to its topics

  3. Direct reach: a page AI already cites is a page AI will read again

Earning a mention or a link on a page AI already cites is one of the most direct ways to be named in the answers.


Next steps

  • Work the Citations tab

  • Send outreach emails

  • Run campaigns from the Email Hub

  • Answer the threads AI cites in Community


Questions?

Email [email protected] and I'll help.

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