The Prompts page is where you get granular. Instead of one overall score, you see every prompt you track or ran, whether the AI platforms name your brand when they answer it, and the answers themselves.
Make sure you're on the right brand (check the brand switcher)
Go to Visibility > Prompts in the sidebar
The page has three tabs: Prompts, Responses and Categories.
A filter bar at the top applies to all three tabs:
Filter | What it does |
|---|---|
Reports | Pick one-off reports, or every run of a Scheduled Report |
Prompt categories | Only the prompts of the categories you pick, one or several (All categories by default) |
AI platforms | Only the answers of the AI platforms you pick, one or several (All platforms by default) |
Date range | Only answers given in that window |
Change a filter and every number, chart and table on the page follows it. A prompt counts in its current category, and the dates are each answer's time in your time zone (set in Preferences).
Every prompt you track in a Scheduled Report or ran in a one-off report, one row per prompt text.
Column | What it shows |
|---|---|
Prompt | The prompt that was asked |
Type | Brand (names your brand), Competitor (names a competitor) or Organic (names neither) |
Visibility | Share of the answers under the filters that name your brand |
Answers | Answers that name your brand, out of every answer to the prompt |
Trend | Visibility on the last days the prompt ran |
Runs | Completed report runs that asked it |
Platforms | The AI platforms that answered it |
Category | Its category |
Last run | When it last ran |
Status | Active, Paused or Not tracked |
Intent, Volume, Difficulty | The Google keyword the prompt stands for, once it has been mapped |
A prompt with low visibility is one the AI platforms answer without naming your brand. Sort by Visibility to put the weakest first.
The View selector changes what each row shows:
Default: the columns above
By platform: how many answers of each AI platform named your brand, per prompt
By citation: the domains the answers cite, with how many answers cite each
By position: the brands the answers name, with how many answers name each and their mean place
Both views count every answer under the filters, not only the latest one: most answers first, then the better mean place, then the name. A competitor's aliases count under its main name. Click a cell to open the answers that name that brand or cite that domain.
Types and Intents chips count the prompts of each kind; click one or several to filter
Tracking: pick Active, Paused or Not tracked (prompts that only ran in one-off reports), one or several; Tracked picks Active and Paused together, and All prompts clears it
Search prompts finds a prompt by its text
Click a row to see the prompt in full: its visibility, its answers, where the prompt runs, its visibility on the last days it was answered and its answers per AI platform. Brands the answers name ranks every brand across all its answers, and Domains the answers cite lists the cited domains with their counts; click a count to open those answers.
Owners and editors can:
New prompt: add prompts to a Scheduled Report location, start a new Scheduled Report with them, or run them now in a one-off report
Track a prompt that only ran in a one-off report
Copy to a location or Move to a location
Pause or Resume tracked prompts
Change category or Edit
Select several rows to act on them at once.
Every answer the AI platforms gave to your prompts under the filters, newest first.
Two charts sit at the top of the tab:
Named by AI platform: the share of each AI platform's answers that name your brand
Naming your brand over time: the same share per AI platform, per day (per week on a long date range)
Read them together: an AI platform that gives many answers and names you in few of them is the one to work on first.
Column | What it shows |
|---|---|
Date | When the answer was given |
Prompt | The prompt |
Model | The AI platform and the model that answered |
Your brand | Named (with its place) or Not named |
Brands named | The other brands in the answer |
Citations | The pages the answer cites |
Report | The report the answer belongs to |
Set Brand named to Names your brand or Misses your brand to keep only those answers, and Search by prompt to find one prompt. Click an answer to read it in full with your brand marked.
Your prompts grouped by category, each with its color tag (the same color everywhere a category shows):
Column | What it shows |
|---|---|
Category | The category name |
Prompts | Prompts in the category under the filters |
Tracked | Of those, the prompts a Scheduled Report tracks |
Answers | Answers that name your brand, out of every answer in the category |
Visibility | Share of the category's answers that name your brand |
Click a category to open its panel: its visibility, prompts and answers, its Visibility over time, its Visibility by AI platform, the Brands the answers name most (click a count to open those answers) and its prompts, most visible first. Owners and editors can Rename or merge the category (all its tracked prompts move to a new or existing category) or Choose prompts to move.
Pattern | Meaning | Action |
|---|---|---|
All about one topic | Gap in content coverage | Create a content cluster |
All on one AI platform | Platform-specific issue | Check that platform in the Responses tab charts |
All comparison prompts | Not seen as an alternative | Work on competitive positioning |
All "how to" prompts | Not seen as an educator | Create how-to guides |
On the Responses tab, set Brand named to Misses your brand and open a few answers. Look at the brands they name and the pages they cite.
Research the topic: what does a great answer look like?
Check your content: do you have a page that answers it?
Improve or create: update the page or write a new one
Build authority: earn mentions and citations on the pages the AI platforms cite
Track it: keep the prompt in a Scheduled Report and watch its trend
Review weekly: check for new prompts that miss your brand
Track the prompts that matter: move valuable one-off prompts into a Scheduled Report
Study the answers: read what the AI platforms actually say
Compare the AI platforms: a prompt can name you on one and miss you on another
Be patient: AI answers change gradually
What to do | Where |
|---|---|
Find opportunities | Prompts tab, sorted by Visibility |
Understand why | Responses tab, answers that miss your brand |
Compare AI platforms | Responses tab charts, or the By platform view |
See topics | Categories tab |
Study your competitors in detail
Improve your results with practical tips
Email [email protected] and I'll help.
