Visibility > Trends turns the runs you select into a story: rank and visibility over time. Instead of one snapshot, you see how each market, each prompt and each AI platform moves from run to run.
Reports to follow: the runs of one or more Scheduled Reports (see What is a Scheduled Report?), one-off results, or both
At least 2 completed runs: the race and the winners and losers compare runs, so they need two
With no Scheduled Report yet, the page says Your score isn't a trend yet and offers Schedule, which opens the form for a new Scheduled Report right there. Each run costs the same credits as a one-off report.
Go to Visibility > Trends in the sidebar
In the Reports in view filter, pick what to follow: one or more reports, some of their markets, or Latest
Every report you select counts, and their markets fill the Locations filter. Each run of a report is one run, all its markets together.
Filter | What it does |
|---|---|
Reports in view | The reports to read, and which of their markets |
Locations | All locations, or the markets you pick |
Prompt categories | All categories, or the ones you pick |
Intents | All intents, or any of Awareness, Consideration, Decision and Other, read from each prompt's wording |
AI platforms | All platforms, or the ones you pick |
Date range | Only the answers given in that window, in your time zone |
Views saves the filters under a name. A report's own page has the same charts on its Trends tab and the prompt table on its Prompts tab.
Stat | What it shows |
|---|---|
Total runs | The runs under the filters |
Prompts tracked | The prompts under the filters |
Avg visibility | The answers that named your brand over every answer in those runs, so a run with more answers weighs more |
One line per market, one point per run, on a 0 to 100% scale. Hover a point for its date and value. Only the days with data are drawn: a day without a run is skipped, not shown as a drop.
Rising: your work is paying off there
Falling: something changed, investigate that market
Flat: stable
Jumpy: AI answers vary; wait for more runs before you judge
A marker stands on every run where prompts, AI platforms or places were added or removed; hover it for What changed in this run. Read a step at a marker as that change, not as a gain or a loss. See Analyzing schedule performance.
Your share of voice per run against the four competitors named most. Switch to Rank to see who overtakes whom: 1 is the highest share of voice in that run.
Each AI platform's rate of answers that name you, with your average and best rank when they do. It follows the filters, so pick a location to find the AI platform that holds that market back.
How far each prompt's visibility moved: its average over the newer half of the selected runs against the older half (with two runs, the latest against the one before), from the biggest gain to the biggest loss.
Column | What it shows |
|---|---|
Prompt | The prompt |
Gain or loss | A bar for the move |
Before | Visibility over the older half of the runs, or on the first run in the window |
Now | Visibility over the newer half of the runs, or on the last run in the window |
Shift | Now minus before, in visibility points |
Pick a Window (All, or a number of days) to compare the first and last run inside it. Prompts that did not move are hidden by default; the eye button Unchanged shows them again.
A grid with one row per prompt and one column per run. Shade by switches between Visibility (the share of each run's answers that named your brand) and Brand position (your average place in each run's answers; darker is closer to first).
Every tracked prompt with its numbers:
Column | What it shows |
|---|---|
Prompt | The prompt |
Category | Its category |
Intent | Awareness, Consideration, Decision or Other |
Runs | How many runs asked it |
(trend line) | Its visibility run by run |
Latest | Visibility on the latest run |
Avg | Answers that named your brand over every answer to the prompt in the runs in view |
Trend | Visibility points of the newer half of the runs against the older half, each weighted by its answers |
Sort by Trend to see the biggest drops or gains first.
Click a prompt in Winners & losers, Prompts by run or Prompt performance to open Prompt run history:
Visibility over time: the prompt's visibility on each run
Run history: each run with its date, visibility, your rank, and what each AI platform did (your place, named without a place, not found, or an error)
View on a run opens the answer itself
Use it to see exactly when a prompt improved or dropped, and to line that up with what you changed.
The overall direction of each location
The prompts that dropped (Winners & losers)
The prompts that improved: what worked?
Compare this month with the last
Find the prompts that keep winning or keep losing
Adjust your content plan
Note the date
Give the AI platforms two or three weeks
Check whether the related prompts moved
When a prompt drops, open its answers to see who is named instead, and check Visibility > Fan-outs for what the AI platforms searched before answering.
With several markets, Visibility trends by market draws one line each:
All lines rising: your content works everywhere
One line lagging: that market may need local content
All lines falling: a broader issue with your visibility
What it means: you're gaining visibility.
Possible causes: better content, new mentions on the sites AI cites, competitors dropping out, the AI platforms answering differently.
Action: keep going, and write down what worked.
What it means: you're losing visibility.
Possible causes: competitors improving, your content going out of date, the AI platforms answering differently, lost mentions.
Action: open the prompts that dropped, update the content, check Visibility > Competitors.
What it means: stable performance. With a high score, hold your position; with a low one, change your approach.
What it means: answers vary from run to run, or there aren't enough runs yet.
Action: wait for more runs and read the overall direction, not single runs.
Keep a log of what you do:
Date | Action | Prompts it should move |
|---|---|---|
March 15 | Published a CRM buyer's guide | "Best CRM" prompts |
March 22 | Mentioned in a TechCrunch article | All of them |
April 1 | Updated the pricing page | Comparison prompts |
Then check on Trends:
Did those prompts move?
How long did it take?
Was it worth the effort?
Ask the agent "which prompts are trending down?" and it reads the same Trends for you, with the competitor race when you ask who is gaining. Developers read it with GET /v1/brands/{brand_id}/visibility/trends, and an MCP client such as Claude Code with rankprompt_get_visibility_trends: every run, each prompt's trend, the runs whose prompts or AI platforms changed, and the race. See Developer API.
Visibility trends by market and Prompt performance have an export button, and both open full screen. Use the exports for client reports, team presentations and your own analysis. For a branded document, Client reports has a Schedule overview template.
Review weekly: catch drops early
Judge over 4 runs or more: one run is noise
Log your actions: so you can tie them to results
Read the direction, not single runs: answers vary
Panic at one bad run: wait for a pattern
Ignore steady declines: act on them
Read different Scheduled Reports as if they were one: they track different prompts and markets, so narrow by Locations when you select several
Expect overnight results: AI answers change gradually
Question | Where to look |
|---|---|
"Am I improving overall?" | Visibility trends by market |
"Which prompts improved or dropped?" | Winners & losers |
"Who is overtaking me?" | Visibility race |
"How does one market compare?" | The Locations filter |
"What happened on a given run?" | Click the prompt, then Run history |
Improve your results based on what you see
Email [email protected] and I'll help.
