Visibility Trends Over Time

The Trends tab transforms your scheduled report data into actionable insights about your performance over time. Instead of snapshots, you get the full story.

Requirements for Trends

To use the Trends tab, you need:

• At least one Scheduled Report created

• At least 2+ completed runs for that schedule

• Reports selected from a schedule (not individual reports)

New to scheduled reports? Learn how to create one

Accessing Trends

1. Go to AI Dashboards → AI Visibility

2. Click the Trends tab

3. Select a scheduled report from the dropdown

The Trends Dashboard

Stats Bar

Quick metrics at the top:

Visibility Trend Chart

The main chart shows visibility over time:

Reading the chart:

• X-axis: Date of each run

• Y-axis: Visibility percentage (0-100%)

• Multiple lines: One per location config (if you have several)

Trend patterns:

Prompt Performance Table

Below the chart, the table shows individual prompt trends:

Understanding the Trend Column

The trend shows:

• Up (green) — Visibility improving

• Down (red) — Visibility declining

• Stable (gray) — No significant change

The percentage shows how much:

+8.5% → Improved 8.5 points -3.2% → Declined 3.2 points +0.5% → Essentially stable

Filtering Trends Data

By Location Config

If your schedule tracks multiple regions:

1. Use the Location dropdown

2. Select "All Locations" or a specific one

3. Chart and table update to show that region

By Category

If your prompts have categories:

1. Use the Category dropdown

2. Select "All Categories" or a specific one

3. Focus on one topic area at a time

By Report Selection

Choose which runs to include:

• All runs from the schedule

• Specific date range

• Individual runs

Drilling Into Prompt History

Click any prompt row to see detailed run history:

The Prompt History Modal

Shows every time this prompt was analyzed:

This helps you:

• See exactly when a prompt improved/declined

• Correlate with your content changes

• Understand the AI response context

Using Trends Effectively

Weekly Review

Every week, check:

1. Overall trend direction

2. Any prompts that dropped significantly

3. Any prompts that improved (what worked?)

Monthly Analysis

Each month, do a deeper dive:

1. Compare this month vs last month averages

2. Identify consistent winners/losers

3. Adjust your content strategy

After Content Changes

When you publish new content:

1. Note the date

2. Wait 2-3 weeks for AI to update

3. Check if relevant prompts improved

Multi-Region Comparison

If you track multiple locations, the chart shows each as a separate line:

New York: ████████████ 72%
Los Angeles: ██████████░░ 65%
Chicago: ████████░░░░ 58%

What to look for:

• Consistent across regions: Your content works everywhere

• One region lagging: May need localized content

• All regions declining: Broader issue with your visibility

Interpreting Trend Patterns

Upward Trend

What it means: You're gaining visibility

Possible causes:

• Content improvements paying off

• New backlinks helping

• Competitors declining

• AI models updated favorably

Action: Keep doing what you're doing, document what worked

Downward Trend

What it means: You're losing visibility

Possible causes:

• Competitors improving

• Your content becoming outdated

• AI models updated unfavorably

• Lost important backlinks

Action: Investigate specific prompts, update content, check competitors

Flat Trend

What it means: Stable performance

Interpretation depends on score:

• High score + flat = Great, maintain position

• Low score + flat = Need to change strategy

• Medium score + flat = Opportunity for growth

Volatile/Erratic

What it means: Inconsistent results

Possible causes:

• AI responses vary run-to-run

• Not enough data points yet

• External factors (news, events)

Action: Wait for more runs, focus on overall trend vs individual runs

Correlating with Actions

Keep track of your optimization efforts:

Then compare against your Trends:

• Did the expected prompts improve?

• How long did it take to see impact?

• What ROI did you get?

Exporting Trends Data

Click Export to download:

• Full prompt performance data

• Sparkline data points

• Trend calculations

Use for:

• Client reports

• Team presentations

• Long-term analysis in spreadsheets

Best Practices

Do This

1. Review weekly — Catch issues early

2. Track over 4+ runs — Get reliable trends

3. Note your actions — Correlate with results

4. Focus on trends, not individual runs — Variation is normal

Don't Do This

1. Panic at single-run drops — Wait for pattern

2. Ignore consistent declines — Address them quickly

3. Compare different schedules — Each has different prompts/conditions

4. Expect immediate results — AI knowledge updates gradually

Summary

Next Steps

• Improve your results based on trend insights

• Manage your schedules for optimal tracking

• Review competitor changes as context

Questions?

Contact us at [email protected] — we're happy to help!