Competitors Analysis

The Competitors tab shows you who else is appearing in AI responses for your prompts. Understanding your competition is crucial for improving your visibility.

What You'll See

The Competitors tab displays a ranked table of all businesses mentioned in AI responses:

Business Categories Explained

Rank Prompt automatically categorizes businesses mentioned in AI responses:

Your Brand

Your brand appears in the list too (highlighted). This shows how you stack up against everyone else.

Direct Competitors

Businesses offering similar products/services to the same target market.

• Example: If you're Salesforce, HubSpot is a direct competitor

• Why it matters: These are your main competition for the same customers

Indirect Competitors

Businesses in related spaces that could substitute for you.

• Example: If you're Asana, Notion is an indirect competitor

• Why it matters: Users might choose them as alternatives

AI Platforms

AI tools and platforms mentioned in responses.

• Example: ChatGPT, Claude, Copilot

• Why it matters: Understanding AI self-reference patterns

Publishers

Media outlets, blogs, and content sites.

• Example: TechCrunch, Forbes, Wirecutter

• Why it matters: These are often cited as sources, potential backlink opportunities

Other

Businesses that don't fit other categories.

Filtering Competitors

Use the dropdown filter to focus on specific types:

Tip: Use "Competitors Only" for competitive analysis, "Publishers" for backlink opportunities.

Understanding the Prompts Column

The Prompts column shows two numbers:

12 8

• Green (Ranked): Prompts where they appeared

• Red (Missed): Prompts where they didn't appear

Click either number to see the specific prompts:

• Click number: See which prompts they rank for

• Click number: See which prompts they're missing

This reveals opportunities—prompts where competitors are weak but you might be strong.

Comparing with Your Brand

Click the sword icon to open a detailed comparison:

Side-by-Side Comparison

Platform Breakdown

• ChatGPT: You: 75% | Them: 68%

• Perplexity: You: 62% | Them: 71%

• Google AI: You: 58% | Them: 52%

Head-to-Head Prompts

See which prompts you both rank for:

• Who ranks higher?

• Where are you beating them?

• Where are they beating you?

Search and Sort

Searching

Use the search box to find specific competitors:

• Search by company name

• Partial matches work

Sorting

Click column headers to sort:

• By Mentions (default) — Most mentioned first

• By Name — Alphabetical

• By Prompts — Most ranked first

Taking Action on Competitor Insights

1. Identify Your Main Threats

Focus on competitors who:

• Rank for more prompts than you

• Appear on prompts where you're missing

• Are gaining mentions over time

2. Find Competitive Gaps

Look for prompts where:

• You rank but top competitor doesn't

• Neither of you ranks (opportunity!)

• You rank higher (maintain this)

3. Study What Works

For top competitors, research:

• What content are they creating?

• Where are they getting backlinks?

• How do they position themselves?

4. Develop Response Strategy

Common Patterns to Watch

Rising Competitors

If a competitor's mentions are increasing while yours are stable:

• They're investing in visibility

• Review their recent content/PR

• Counter with your own efforts

New Entrants

New businesses appearing in your space:

• May have fresh content AI likes

• Could be disrupting the market

• Worth monitoring closely

Declining Competitors

Competitors losing mentions:

• Their content may be outdated

• Opportunity to capture their share

• Learn what NOT to do

Co-Appearances

Competitors you often appear alongside:

• AI groups you together

• Opportunity for differentiation

• Comparison content potential

Exporting Competitor Data

Click Export to download:

• Full competitor list

• Mention counts

• Category classifications

Use this for:

• Team presentations

• Marketing strategy documents

• Competitive analysis reports

Best Practices

Do This

1. Check weekly — Competitor landscape changes

2. Track top 5 — Focus on main threats

3. Study their content — Learn from what works

4. Use comparison tool — Detailed head-to-head analysis

Don't Do This

1. Obsess over every competitor — Focus on threats that matter

2. Ignore indirect competitors — They can steal market share

3. Copy blindly — Understand WHY they rank, then do better

4. Forget publishers — They're backlink opportunities, not just competitors

Summary

Next Steps

• Track visibility changes over time

• Improve your results

• Find backlink opportunities

Questions?

Contact us at [email protected] — we're happy to help!