The Competitors tab shows you who else is appearing in AI responses for your prompts. Understanding your competition is crucial for improving your visibility.
The Competitors tab displays a ranked table of all businesses mentioned in AI responses:
Column | What it shows |
Rank | Position by total mentions |
Name | Business name |
Category | Business type classification |
Prompts | Where they ranked vs missed |
Mentions | Total times mentioned |
Actions | Compare with your brand |
Rank Prompt automatically categorizes businesses mentioned in AI responses:
Your brand appears in the list too (highlighted). This shows how you stack up against everyone else.
Businesses offering similar products/services to the same target market.
Example: If you're Salesforce, HubSpot is a direct competitor
Why it matters: These are your main competition for the same customers
Businesses in related spaces that could substitute for you.
Example: If you're Asana, Notion is an indirect competitor
Why it matters: Users might choose them as alternatives
AI tools and platforms mentioned in responses.
Example: ChatGPT, Claude, Copilot
Why it matters: Understanding AI self-reference patterns
Media outlets, blogs, and content sites.
Example: TechCrunch, Forbes, Wirecutter
Why it matters: These are often cited as sources, potential backlink opportunities
Businesses that don't fit other categories.
Use the dropdown filter to focus on specific types:
Filter | Shows |
All Businesses | Everyone mentioned |
Competitors Only | Direct + Indirect competitors |
Direct Competitors | Same market, same product type |
Indirect Competitors | Adjacent markets |
AI Platforms | AI tools mentioned |
Publishers | Media and content sites |
💡 Tip: Use "Competitors Only" for competitive analysis, "Publishers" for backlink opportunities.
The Prompts column shows two numbers:
✅ 12 ❌ 8
✅ Green (Ranked): Prompts where they appeared
❌ Red (Missed): Prompts where they didn't appear
Click either number to see the specific prompts:
Click ✅ number: See which prompts they rank for
Click ❌ number: See which prompts they're missing
This reveals opportunities—prompts where competitors are weak but you might be strong.
Click the ⚔ sword icon to open a detailed comparison:
Metric | Your Brand | Competitor |
Total Mentions | 42 | 38 |
Ranked Prompts | 30/50 | 28/50 |
Avg Rank | #2.3 | #3.1 |
ChatGPT: You: 75% | Them: 68%
Perplexity: You: 62% | Them: 71%
Google AI: You: 58% | Them: 52%
See which prompts you both rank for:
Who ranks higher?
Where are you beating them?
Where are they beating you?
Use the search box to find specific competitors:
Search by company name
Partial matches work
Click column headers to sort:
By Mentions (default) — Most mentioned first
By Name — Alphabetical
By Prompts — Most ranked first
Focus on competitors who:
Rank for more prompts than you
Appear on prompts where you're missing
Are gaining mentions over time
Look for prompts where:
You rank but top competitor doesn't
Neither of you ranks (opportunity!)
You rank higher (maintain this)
For top competitors, research:
What content are they creating?
Where are they getting backlinks?
How do they position themselves?
Competitor Position | Your Strategy |
Clearly ahead | Long-term content investment |
Slightly ahead | Tactical improvements |
Neck and neck | Quick wins to pull ahead |
Behind you | Defend your position |
If a competitor's mentions are increasing while yours are stable:
They're investing in visibility
Review their recent content/PR
Counter with your own efforts
New businesses appearing in your space:
May have fresh content AI likes
Could be disrupting the market
Worth monitoring closely
Competitors losing mentions:
Their content may be outdated
Opportunity to capture their share
Learn what NOT to do
Competitors you often appear alongside:
AI groups you together
Opportunity for differentiation
Comparison content potential
Click Export to download:
Full competitor list
Mention counts
Category classifications
Use this for:
Team presentations
Marketing strategy documents
Competitive analysis reports
Check weekly — Competitor landscape changes
Track top 5 — Focus on main threats
Study their content — Learn from what works
Use comparison tool — Detailed head-to-head analysis
Obsess over every competitor — Focus on threats that matter
Ignore indirect competitors — They can steal market share
Copy blindly — Understand WHY they rank, then do better
Forget publishers — They're backlink opportunities, not just competitors
Action | How to Do It |
Find competitors | View Competitors tab |
Filter by type | Use category dropdown |
Compare head-to-head | Click ⚔ icon |
Find weaknesses | Check their Missed prompts |
Export data | Click Export button |
Contact us at [email protected] — we're happy to help!
