Competitors analysis

The Competitors page (Visibility > Competitors in the sidebar) shows who else AI names in the answers to your prompts, and how your share of voice compares: of all the times AI named you or a competitor, the share that was you.

It uses the same filters as the other Visibility pages (reports, prompt categories, AI platforms and dates), plus Competitor types, and every number on the page follows them. The page has five tabs: Overview, By platform, Prompts they win, Co-occurrence and Google. The tab you are on stays in the page address, so a link opens the same tab.

The Overview tab

The top strip

Rose most and New competitors need at least two runs in view.

Visibility race

Share of voice per run for your brand and the four competitors named most. Switch to Rank to see who overtakes whom (1 is the highest share of voice in that run). It shows from the second run in view.

Share of voice ranking

Your brand and every rival, by the answers that name them:

Type, Platforms and Trend start hidden; turn them on from Choose columns. Click a row to open the competitor.

Competitor types

The Competitor types filter in the page bar chooses who is counted on every tab. Pick one or several:

It starts on Direct and indirect; pick every type for All types. It stays in the page address, so a link you share opens the same view.

Above the ranking, Search competitors finds one by name and Manage competitors opens your competitor list in Brand settings (see below).

Tip: Keep Direct and indirect for competitive analysis; add Publisher to find publishers worth pitching.

The By platform tab

Share of voice by platform: a grid of your brand and every competitor, one column per AI platform, 25 competitors per page with your brand pinned on top. The darker the cell, the bigger the share; the leader on each AI platform is in bold. Click a rival's name to open it.

The Prompts they win tab

Prompts competitors win without you: every prompt whose answers name a competitor and leave you out, with who was Named instead of you, on which AI platforms, and how many Answers lost. Click a name to open that competitor. These are your first content targets.

The Co-occurrence tab

Who AI names together: a grid of your brand and your competitors. Read it by row: each cell is the share of the answers that name the row's brand that also name the column's brand. So the same pair can read differently each way: one shared answer is 100% for a brand named once, and 8% for a brand named 13 times. The diagonal shows how many answers name each brand. Hover a cell for the exact count, and click it to open those answers.

A high overlap means AI groups you together: a good angle for comparison content.

The Google tab

You against the competition in Google search, read from Google data and not from your reports: one row per site, yours first, with Organic keywords (Google's top 100), Top 10, Est. traffic / mo and Traffic value (what that traffic would cost in Google Ads). The top strip shows Your traffic, Competitors compared, Ahead of you (the competitors that rank for more keywords than your site) and Traffic they win. The Competitor types filter decides which competitors are listed; only those with a website show up.

The data is bought and kept for a week:

• The first time, Load overview buys your site and your four most named competitors for 1 credit

• Refresh page buys every site on the page whose data is missing or older than a week; select rows and Refresh buys only those

• Each costs 1 credit per 5 sites bought, the total shown on the button before you spend it; a site bought this week costs nothing

The brand needs a website: without one, Add website opens the brand form right there. Click a competitor's row to open its panel. For the keywords they rank for and you do not, open Explorer > What competitors win and its In Google tab. See Keywords and rank tracking.

One competitor, up close

Click a competitor anywhere on the page to open its panel:

• Share of voice: theirs next to yours, and how many answers name Only them, Only you or Both named

• Platforms where it beats you, with both rates side by side

• Prompts it wins without you, with View those answers

• Domains that cite it and not you, each one opening Sources > Citations filtered to that domain

• In Google: its organic keywords and traffic against yours, once it is loaded in the Google tab (Open the Google tab takes you there)

• Answers: every answer in view that names it

• Compare: opens a comparison article against it, ready to generate

• Edit (owners and editors): fix its name, website, type or tags

The Google tab links back: click a competitor's row there to open its panel.

Kinds of businesses

Rank Prompt sorts every business named in your answers into one type:

Publishers are often cited as sources: they're candidates for outreach, not rivals.

Managing the competitor list

Your competitor list lives in Brand settings > Competitors (or click Manage competitors). It gathers every business AI platforms named across all your reports. Owners and editors can change it; everyone else on the brand sees it read only.

Filter by category

The list opens on your direct and indirect competitors. Filter by category adds the other businesses AI named next to you, several categories at once, and shows how many each one holds. All categories lists everything; Competitors only goes back to the rivals. The categories you pick stay in the page address, so a link you share opens the same list.

On a row that is not a competitor yet, Select relation makes it a direct or indirect competitor. To stop treating a business as a competitor, give it another category (publisher, AI platform or other) in Edit.

Columns and tags

Mentions counts the answers across every report that named it. Reports (how many reports named it), Last seen and Tags are extra columns: turn them on from Choose columns. Edit a competitor to give it up to 10 tags of your own (for example "Retail" or "Enterprise"), then filter the list by tag. Open in Competitors jumps to it on the Competitors page.

Fixing a competitor

Click the pencil icon on a row to correct its Name, Website, Category (its type) or tags. Changes apply to future reports, and a type change is also applied to your past reports in the background. The Competitors page shows a new name, type or alias at once.

"My brand (this is us)"

Sometimes AI platforms name your brand under a name Rank Prompt didn't recognize, for example a product name or an old company name, and it lands in the list as a competitor. Edit it and set the category to My brand (this is us). You see the names that become brand aliases before you confirm. After that:

• Every past report counts those mentions as your brand

• Visibility scores and rankings are recalculated in the background

• The entry leaves the competitor list

• Pages in Sources > Offsite mentions that named it now count as mentioning you

• Future reports recognize those names as you

Large histories can take a few minutes to update. You can mark several entries one after another; they are processed in order.

Merging duplicates

If the same company appears twice (for example "Acme" and "Acme Inc"), select both rows and click Merge. Rank Prompt also spots them for you: when two competitors share a domain, or the same name once case and company suffixes go, a Review duplicates notice lists them with a merge button each. Pick the one to keep: the others are folded into it, their names become aliases, and every report mention is rewritten to the one you kept.

Removing an entry

The trash icon (Remove) deletes a business that doesn't belong in your reports at all. Its mentions are stripped from all reports and it won't come back in future ones. Use it for noise, not for real businesses you'd rather not count as competitors: for those, changing the type can be undone.

Acting on what you see

1. Find your main rivals

Focus on competitors who:

• Have a bigger share of voice than you

• Are named in answers that leave you out (Won without you)

• Are rising run after run (Rose most, Change)

2. Find the gaps

Look for prompts where:

• A rival is named and you aren't (the Prompts they win tab)

• Neither of you is named: open ground

• You're named and the rival isn't: protect it

3. Study what works for them

For your main rivals, look at:

• The domains that cite them and not you (in their panel)

• The content those pages hold

• How the answers describe them (Answers in their panel)

4. Match your response to the gap

Patterns to watch

A rising competitor

If a rival's share of voice keeps growing while yours holds:

• They're investing in visibility

• Look at their recent content and press

• Answer with your own

A newcomer

A business that starts being named (New):

• May have fresh content AI picks up

• Could be changing your market

• Worth watching

A falling competitor

A rival losing share of voice:

• Their content may be out of date

• A chance to take their place

• A lesson in what not to do

Named together

Competitors AI names together with you (the Co-occurrence tab):

• AI groups you in the same set

• A chance to stand out

• Material for comparison content

Exporting

Export on the ranking (Overview), the platform grid (By platform) or the prompts table (Prompts they win) downloads:

• Share of voice and its change per competitor

• Share of voice per AI platform

• The prompts competitors win without you

Use it for team presentations, strategy documents and client reporting.

Best practices

Do

1. Check weekly: the landscape moves

2. Focus on your top 5: the rivals that matter

3. Study their sources: learn from what works

4. Open each main rival: see where it wins and create a comparison

Don't

1. Chase every business: focus on the ones that take your answers

2. Ignore indirect competitors: buyers pick them too

3. Copy blindly: understand why they're named, then do better

4. Forget publishers: they're outreach targets, not rivals

Summary

Next steps

• Track visibility over time

• Improve your results

• Find sites to pitch

Questions?

Email [email protected] and I'll help.