Content > Performance shows the Google Search and Google Analytics numbers for the sites you publish articles to: your hosted blog and your connected WordPress, Ghost, Shopify, Webflow or Wix sites. It tells you whether the articles bring people in.
For what an article changed in AI answers, use the AI impact column of the Articles list instead (see AI content generation overview).
A site to publish to: a hosted blog or a connected site. Without one the tab shows No blogs configured with Go to Integrations.
Google connected: an editor clicks Connect Google and allows Google Analytics and Search Console. When the connection expires, the tab asks to Reconnect Google.
The properties picked: the GA4 property and the Search Console site to read. If none is picked yet, Open Website analytics takes you to choose them.
Viewers see the numbers once an editor has connected Google. See Google Analytics connection and Search Console connection.
At the top right:
Date range: the period every number on the tab covers (the last 30 days to start with)
Refresh (editors): pull fresh data from Google now
With a hosted blog, a button that opens the blog and, for editors, Hosted blog analytics, where you add a GA4 Measurement ID to the blog
If Google reported a problem with the data, a Google data issue note explains it.
Tile | What it shows |
|---|---|
Total clicks | Clicks from Google Search to the pages of your publishing sites |
Impressions | How often those pages appeared in Google Search |
Avg. CTR | Clicks divided by impressions |
Avg. Position | The average Google position, weighted by impressions |
The clicks and impressions tiles carry a small trend line for the period.
With one site:
Search performance over time: clicks, impressions and average position per day
Sessions & users over time (with Google Analytics): sessions and users, page views, or engagement rate
With more than one site (for example your hosted blog and a WordPress site), each chart draws one line per site, named by its platform and address: clicks and impressions from Google Search, and visitor activity from Google Analytics. Pick the metric in the card's toggle (on a phone it sits in the card's menu).
If Google has nothing for the period yet, the charts say No analytics data.
The pages of your publishing sites ranked by search clicks:
Column | What it shows |
|---|---|
Page | The page's path |
Clicks | Search clicks |
Impressions | Search appearances |
CTR | Clicks divided by impressions |
Sessions | Visits from Google Analytics |
Key events | The conversions GA4 counts for the page (shown when there are any) |
Position | Average Google position |
Click a page for its own numbers over the same period.
Many impressions, few clicks: the page shows up but the title or meta description does not earn the click. Rewrite them in the editor's Details tab and republish.
Position 8 to 20: close to page one. Add depth, a table or a question heading, and links from your related posts.
No impressions after a few weeks: the page may not be indexed. Check it in Search Console and in Site health.
In the Articles list, a published article's View analytics opens Article analytics: Search performance (Search Console) with clicks, impressions, CTR, average position and the Top search queries, and Traffic (Google Analytics) with sessions, users, page views and engagement rate, over the last 28 days. Data may take 24 to 48 hours to appear after publishing.
A new site or a new article: Google takes time to crawl and index pages; give it a few weeks.
The site is not in Search Console: the property you picked must cover the domain your articles live on.
No GA4 on the site: on a hosted blog, add the Measurement ID in Hosted blog analytics; on your own site, install GA4 there.
The hosted blog does not load: check its DNS records in Integrations > Publish content.
Google Analytics connection: connect Google
AI content generation overview: write the next article
Improve your results: turn traffic into AI visibility
Email [email protected] and I'll help.
