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Site health overview

Site health audits the pages of your site for speed, accessibility, technical SEO and access for AI crawlers, and compares them with competitors.

AI platforms and Google can only cite a page they can reach, read and trust. Site health checks the pages you pick: how fast they load, whether search engines and AI crawlers may read them, and what to fix.

Open it from Explorer > Search > Site health in the sidebar (/seo). The page has four tabs: Overview, Lighthouse, Technical and Competitors.

Adding pages

  1. Click Add page

  2. Enter the Page URL, or pick one of the pages the app finds in your sitemap

  3. Add a Label if you like ("Homepage", "Pricing")

  4. Pick the Device the audits simulate: Mobile or Desktop

  5. Click Add page

A brand can track up to 50 pages.


The Overview tab

  • Site health: one score from four parts: Lighthouse (the average of the four Lighthouse scores), Indexability (pages search engines may index), AI-Crawlability (AI bots allowed) and Structured data (pages with schema)

  • Pages at risk: pages whose scores dropped or that gained issues since their previous audit

  • Tracked pages: each page with its Performance score, its Issues and its Last audit

  • Issues by category and Issues by impact (High, Medium, Low) across every page

Click a page to open its audits.

The other tabs

Tab

What it does

Article

Lighthouse

Performance, accessibility, best practices and SEO scores, Core Web Vitals and real-user data

Lighthouse audits

Technical

Robots.txt, sitemap, meta tags, structured data, links, AI crawlers and security

Technical SEO audit

Competitors

The same Lighthouse audit on a competitor's page, side by side with yours

Competitor SEO comparison


Cost and plans

Action

Credits

Lighthouse audit

1

Competitor audit

1

Technical audit

Free

Adding pages and reading results is open on every plan. Running audits needs Starter or higher on the brand owner's plan. Owners and editors run audits; viewers see the results.

Findings from audits can land in Tasks as suggestions (sources SEO audit and Technical audit).


Reading the scores

Score

Meaning

90 to 100

Good

50 to 89

Needs improvement

0 to 49

Poor

Fix high impact issues first, then work down. Rerun an audit after you change the site to check the fix.


Next steps

  • Lighthouse audits

  • Technical SEO audit

  • Competitor SEO comparison

  • Keywords and rank tracking


Questions?

Email [email protected] and I'll help.

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