Prompts Tab: Ranked vs Missed

The Prompts tab is where you get granular. Instead of just seeing an overall score, you see exactly which questions AI platforms answer with your brand—and which ones they don't.

Understanding the Two Lists

Ranked Prompts

These are prompts where your brand appeared in the AI response:

Column	What it shows
Prompt	The question that was asked
Rank	Your position (1st, 2nd, 3rd, etc.)
Platform	Which AI platform (ChatGPT, Perplexity, Google AI)
Category	Topic category (if categorized)

Missed Prompts

These are prompts where your brand did NOT appear:

Column	What it shows
Prompt	The question where you're missing
Platform	Which AI gave this response
Category	Topic category
View Response	See what AI said instead

Why This Matters

Ranked = What's Working

Your ranked prompts tell you:

Which topics AI associates with your brand
What content is getting indexed and recognized
Where your authority is established

Missed = Your Opportunity

Your missed prompts reveal:

Gaps in your content coverage
Topics where competitors have stronger presence
Opportunities for new content

Reading the Prompts Table

The Ranked Section

Each row shows a prompt where you appeared. Click to expand and see:

Full AI Response — What the AI actually said
Your Position — Where you ranked in the list
Competitors — Who else was mentioned
Sources/Citations — What the AI cited

The Missed Section

Each row shows a prompt where you didn't appear. Click to see:

Full AI Response — What the AI recommended instead
Competitors Mentioned — Who's ranking instead of you
Source URLs — What content the AI used

Taking Action on Missed Prompts

Step 1: Identify Patterns

Pattern	Meaning	Action
All about one topic	Gap in content coverage	Create content cluster
All on one platform	Platform-specific issue	Optimize for that platform
All comparison queries	Not seen as alternative	Competitive positioning
All "how to" queries	Not seen as educator	Create how-to guides

Step 2: Analyze Competitors

For each missed prompt, ask:

Who IS appearing?
What content are they being cited from?
What makes their content better?

Step 3: Create Improvement Plan

For high-priority missed prompts:

Research the topic — What does a great answer look like?
Check your content — Do you have relevant content?
Improve or create — Update existing or create new content
Build authority — Get backlinks and citations
Re-track — Run reports to measure improvement

Prioritizing Which Prompts to Work On

Not all missed prompts are equal. Prioritize by:

Business Value

Priority	Criteria
High	Prompts that drive purchases or leads
Medium	Prompts that build awareness
Lower	Nice-to-have but not critical

Competition Level

Difficulty	Signs	Strategy
Easy wins	Few competitors, unclear rankings	Create good content
Medium	2-3 clear leaders	Create better content
Hard	Dominated by giants	Long-term authority building

Current Performance

Situation	Approach
Rank #4-10 on some platforms	Optimize to move up
Appear on 1 of 3 platforms	Broader visibility
Never appear anywhere	Major content gap

Using Filters Effectively

Filter by Category

If you've categorized prompts, filter to focus:

"Products" — See product-related rankings
"Services" — See service-related rankings
"Comparisons" — See head-to-head rankings

Filter by Platform

See where each platform ranks you: Strong on ChatGPT but weak on Perplexity?
That tells you where to focus optimization

Filter by Date

Compare rankings over time: Did that new blog post help?
Are competitors catching up?

Best Practices

Do This

Review weekly — Check for new missed opportunities
Track improvements — Note when you move from missed to ranked
Study the responses — Read what AI is actually saying
Learn from competitors — Why are they ranking instead?

Don't Do This

Ignore missed prompts — They're your roadmap to improvement
Try to rank for everything — Focus on valuable prompts
Expect instant results — AI knowledge updates gradually
Forget context — A #5 rank on a competitive prompt is great

From Missed to Ranked: A Case Study

Before

Prompt: "Best email marketing tools for small business"

Status: Missed
Competitors appearing: Mailchimp, Constant Contact, Sendinblue
Our content: Brief mention in a general marketing guide

Action Taken

Created comprehensive guide: "Email Marketing for Small Business: Complete Guide"
Added comparison tables with competitors
Got featured in 3 industry roundups
Updated existing blog posts to link to new guide

After (6 weeks later)

Status: Ranked #4
Appearing on: ChatGPT, Perplexity
Still missing on: Google AI (working on it)

Key Takeaway

Moving from missed to ranked takes time and focused effort, but it's achievable with the right strategy.

Viewing the Full AI Response

Click any prompt to see what AI said:

For Ranked Prompts

See your exact mention in context
How you were positioned
What was said about you

For Missed Prompts

See what AI recommended instead
How competitors were described
What made them stand out

This context helps you understand WHY you're ranking or missing—not just that you are.

Summary

What to Do	How
Find opportunities	Review Missed prompts
Understand success	Study Ranked prompts
Prioritize work	Filter by category/platform
Improve rankings	Analyze competitors, create content

Next Steps

Study your Competitors in detail
Track progress with Trends
Improve Your Results with actionable tips

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