Local rankings change with where the searcher stands. A dentist can be first in the Maps local pack two streets away and missing three kilometres out. A geo-grid scan searches your keyword from a grid of points around your business and records your rank at each one.
This matters for AI visibility too: when someone asks an AI platform for the best option near them, the answer leans on the same local signals, your Business Profile and the local pack.
Open Business Profile in the sidebar (under Explorer > Search) and pick the Geo grid tab
Click Run scan
Fill in the Run a geo-grid scan window:
Search term: what a customer would type, for example "coffee shop" or "plumber near me"
Grid size: 3 x 3 (9 points), 5 x 5 (25 points) or 7 x 7 (49 points)
Spacing: 0.5, 1, 1.5, 2 or 5 km between points
Click Run scan
The window shows how wide the grid is (a 5 x 5 grid spaced 1.5 km apart covers about 6 km across) and the cost. Results fill in as the grid completes.
You can also start a scan from Scan area next to a keyword on the Insights tab.
Only owners and editors can run scans. Viewers see the results.
1 credit per 16 points:
Grid | Points | Credits |
|---|---|---|
3 x 3 | 9 | 1 |
5 x 5 | 25 | 2 |
7 x 7 | 49 | 4 |
The spacing does not change the cost. See Understanding credits for every other cost.
Each square is a search point around your business, and its color is your Maps rank there. The ringed center is your location. Switch between Grid and Map to see the points on their own or over the map.
The legend:
Rank | Meaning |
|---|---|
Top 3 | In the local pack people see first |
4-6 | Close; one more push gets you into the top 3 |
7-10 | Visible only to people who scroll |
11+ | Barely visible |
Not ranked | Not in the local results from that point |
Click any point to see the local pack from there: who ranks first and where you rank.
Coverage: the points where your business appears, out of all points
Avg. rank where found
Best rank
In top 3: the share of points where you are in the top 3
Who else ranks in the local pack across your grid, with their coverage, average rank, rating and price. If your business did not appear at any point, the page says so and shows the businesses that rank instead. Try a more specific or local keyword.
Strong center, weak edges: normal for a business with a clear service area. Work on the points where you slip out of the top 3.
Weak even near your address: usually the profile itself. Check completeness, categories, reviews and that your name, address and phone match everywhere on the web.
Big jumps between neighbouring points: often a competitor with a location there.
Every scan is kept with its keyword, grid and date. Pick an earlier scan from the scan list to compare. Rerun the same keyword with the same grid and spacing:
2 to 4 weeks after changing your profile
1 to 2 weeks after a batch of new reviews
monthly for routine checks
Email [email protected] and I'll help.
