Credits pay for the work in Rank Prompt that costs money to run: asking AI platforms your prompts, writing articles, running audits, buying Google data and finding outreach contacts. The short version: 1 credit asks one question on up to 3 AI platforms; 4 to 6 use 2 and all 7 use 3. An article costs 10. Monthly plan credits reset each month; top-up credits never expire.
Your account has two separate balances:
Credits pay for reports, articles, audits, Google data, outreach and every other action in the tables below.
AI budget is the dollars the agent and inline editing (AI edits of text and images in the article editor) spend. Every plan includes a monthly AI budget. You can convert credits into more on Plans > AI budget; it is spent within the billing cycle and resets with your plan. Like credits, it belongs to the brand owner: whatever a teammate does with AI inside your brand spends your AI budget.
Pool | Where it comes from | Does it expire? |
|---|---|---|
Monthly plan credits | Your plan, every month: 150 on Starter, 500 on Pro, 1,000 on Agency, 2,000 on Agency Plus | Yes: they reset each month and do not roll over |
Top-up credits | Packs you buy, plus the credits you get free: 10 when you confirm your email on Free, 50 when you start a trial, 50 per referral, 10 for the survey | Never |
API add-on credits | An API plan (API Starter: 500 a month, API Pro: 2,000 a month) | Yes: they reset each API billing period |
Annual plans get their monthly credits every month, like monthly plans. During a free trial you spend the 50 trial credits; your plan's monthly credits start when the subscription does.
Rank Prompt spends your monthly plan credits first, then API add-on credits, then top-up credits. Top-ups only get used once the month's plan credits are gone.
Every plan runs on the same seven AI platforms: ChatGPT, Claude, Gemini, Grok, Perplexity, Muse and Google AI Mode (AI Overviews). A new report starts with ChatGPT, Claude and Google AI Mode (AI Overviews) selected.
AI platforms selected | Credits per prompt |
|---|---|
1, 2 or 3 | 1 |
4, 5 or 6 | 2 |
all 7 | 3 |
Every AI platform weighs the same: any 3 cost 1 credit per prompt, any 6 cost 2, and all seven cost 3.
A report costs its prompts times the credits per prompt. 20 prompts on 3 AI platforms cost 20 credits; on 6, 40; on all seven, 60.
A Scheduled Report charges the same amount on every run, for each location it runs in.
Retrying a failed analysis is free: you pay once per report.
If an AI platform fails for good, the credits it would have used come back when that lowers the prompt's cost (for example, 4 platforms with 1 failing cost 1 credit per prompt instead of 2).
Show me what to fix on a report costs 1 credit. The first one for each brand is free.
Action | Credits |
|---|---|
Generate an article | 10 (9 when it reuses an outline preview you paid for) |
Preview outline | 1 |
Optimize a page you already have | 10, refunded if it fails; never charged when the page cannot be read |
Generate an image for an article from a text prompt | 1 |
Content plan or Autopilot | 10 per article, 9 each when the plan holds 5 or more and 8 each from 20. The size of the plan sets the price: one bulk plan from Opportunities, or one month of Autopilot (its articles per month under the cap). A retry pays the same price |
AI edits of text and images in the article editor | Free in credits: they spend AI budget |
Action | Credits |
|---|---|
Run a Brand Audit | 10 |
Analyze citations in an audit | 1 per 3 pages not analyzed before for the brand, rounded up; a page that could not be read is refunded |
Generate action plan in an audit (recommendations and tasks) | 3 each time you generate it |
Research brand facts with AI | 1 (the first time for each brand is free) |
When you generate the action plan for an audit that has no citation analysis yet, it also analyzes up to 10 cited pages, inside the same 3 credits.
Action | Credits |
|---|---|
Lighthouse audit of a tracked page | 1 (refunded if the audit fails) |
Competitor audit | 1 |
Technical audit | Free |
Research (Explorer) from a keyword | 1 per search; the same keyword in the same market is free for 24 hours |
Track keywords or refresh their metrics | 1 per batch, only when a keyword is not already cached |
Check rankings | 1 per 10 keywords; keywords checked in the last 20 hours are skipped for free |
Google overview refresh (Competitors > Google) | 1 per 5 sites that need new data, your own site included (data under 7 days old is free) |
Keyword gap refresh (Explorer > What competitors win > In Google) | 1 per refresh, covering up to 5 competitors that need new data (data under 7 days old is free; a brand's first gap, loaded after its first report names competitors, is free) |
Research (Explorer) from a page URL | 1; the same page is free for 24 hours, and an address that does not open costs nothing |
Load the rankings in Your Google demand (Explorer) | 1, at most once a week |
Action | Credits |
|---|---|
Find contacts (analyze pages) | 1 per 3 pages, at least 1 per batch; your own pages and pages already analyzed are free |
Generate an AI email | 1 |
Verify a backlink | 1 |
Send an email | Free |
Community search | 1 per search |
Prospect search (Agency Plus) | 5 per search, refunded when it finds nothing; checking who AI names, the contacts of its ten best businesses and the Google data of what you save are included |
Weekly saved prospect search | 5 per run, refunded when a run finds nothing |
Prospect contact | 1 per contact found on a saved prospect's website; nothing when no one is found |
Prospect report | 1 per prompt on up to 3 AI platforms, 2 on 4 to 6, 3 on all 7 |
Prospect pitch | 1 per draft |
Score an imported CSV with Google data | 1 per 5 sites without data from the last 30 days, shown before the import |
Action | Credits |
|---|---|
Business Profile audit | Free |
Prepare fixes of a Business Profile audit (every draft of the audit at once) | 1 per audit |
AI review reply or post draft | 1 each |
Weekly local pilot (replies and posts drafted each week) | Included in Starter, up to 60 replies and 12 posts per location a month |
City pages plan | 1 per batch of searches whose volume is not known yet; known searches are free |
Prospect audit (Agency) | 2 |
Local scan (Google Maps rank and AI answers on one grid) | 1 per 3 AI answers (points times prompts, rounded up), the Google Maps ranks of every search included: with one prompt a 3x3 grid costs 3, 5x5 costs 9, 7x7 costs 17. Answers AI does not give are refunded |
Google Maps scan alone (a schedule without prompts, or a Business Profile location) | 1 per 16 points, for each search: a 3x3 grid costs 1, 5x5 costs 2, 7x7 costs 4 (refunded if the scan fails) |
Local sources check | 1 per 10 directories searched; directories already settled by a citation, by you or by a check in the last week cost nothing |
Action | Credits |
|---|---|
Context hints | 1 |
Image prompt | 1 |
Generate image | 1 |
A lead report costs its prompts times the credits per prompt, with the prompt count (3 to 20) and the AI platforms (1 to 6) set in your widget: from 3 to 40 credits a lead, 5 with the default of 5 prompts on 3 AI platforms. The agency that owns the widget always pays; the visitor never sees a price.
Generating prompts for a new report, mapping prompts to Google keywords, sending emails, technical audits and reading everything you already have cost nothing.
The Credits meter at the foot of the sidebar shows the credits you have left, split into Monthly, Top-ups and API. When you run low it offers Top up credits.
Subscription > Usage shows each pool with what you used, the Credit log of every credit added and spent, and the AI usage of the agent.
Most buttons that spend credits show their cost before you run them.
On a subscription or a trial, you get a notification in the app and by email when 25% of this period's credits are left, again at 10%, and when they run out. Turn it on or off under Settings > Notifications (Low credit balance). The same levels show as a banner with Top up credits. Free accounts do not get these warnings.
Actions that need credits stop and show that there are not enough credits, with a link to top up
A Scheduled Report run that cannot reserve its credits fails and you are notified. On a paid subscription the schedule keeps its next run date; without an active subscription, the schedule is paused
Everything you already have stays: reports, articles and their history
Buy a top-up: one-time packs on Plans > Top-ups
Upgrade your plan: more monthly credits, added right away
Wait for the reset: your monthly credits come back at the start of the next cycle
Pack | Price | Price per credit |
|---|---|---|
50 credits | $18 | $0.36 |
100 credits | $35 | $0.35 |
200 credits | $65 | $0.325 |
Open Plans > Top-ups and click the Buy button on a pack (for example Buy 100 credits). Top-up credits never expire, work on every plan (Free included) and are spent after your monthly plan credits.
If a pack's payment is refunded or disputed, the credits of that pack you have not used yet come off your balance. Credits already spent stay spent, credits a running report has reserved still settle, and your balance never goes below zero. A dispute decided in your favor puts them back. The 50 credits of a free trial are never taken back.
Pick AI platforms with care: 3 AI platforms cost half as much per prompt as 4 to 6, and a third of all 7
Match the schedule to the question: Daily for the prompts you watch closely, Weekly for regular tracking, Monthly for long-term trends
Start small: begin a Scheduled Report with fewer prompts and add more once you see what matters
Use the free windows: repeat keyword research, page prompts and rank checks inside their free windows instead of forcing a new run
Plan articles together: a content plan or an Autopilot month of 5 or more articles costs 9 credits each, and 8 from 20
Credit usage: read your balances and the credit log
Plans and pricing: what each plan includes
Earn free credits: referrals and the survey
Email [email protected] and I'll help.
