Weekly, for most brands. It gives you enough runs to see a trend within a month or two, without spending many credits. A Scheduled Report runs your prompts for you at the frequency you pick:
Frequency | Best for |
|---|---|
Daily | Launches, active campaigns, fast-moving markets, a brand under scrutiny |
Weekly | Most brands, and anyone actively working on their visibility (the default) |
Monthly | Stable markets, a small credit budget, or prompts you only keep an eye on |
You can change the frequency of a Scheduled Report at any time.
AI answers vary. The same prompt asked twice can name different brands or cite different pages, and the AI platforms change how they answer over time. So your Visibility score moves a little from run to run even when nothing else changed.
That's why one run is a snapshot and several runs are a trend. More prompts also make each run steadier: a score from 5 prompts swings more than one from 50.
On a Scheduled Report, Trends draws your score run after run, and History lists every run.
Real progress climbs in steps, with small dips along the way:
Run 1: 22% Run 2: 24% Run 3: 23% Run 4: 27% Run 5: 29% Run 6: 28% Run 7: 32%A real drop keeps going down over several runs:
Run 1: 31% Run 2: 29% Run 3: 27% Run 4: 24% Run 5: 22%Noise goes up and down around the same level:
Run 1: 25% Run 2: 28% Run 3: 24% Run 4: 26% Run 5: 27%When you see a steady drop, look at which prompts stopped naming you, which brands are named now, and which cited pages changed.
Too often (daily without a reason): more noise than signal, and more credits spent. Change comes from the pages AI reads, which rarely change overnight
Too rarely (a report now and then): you miss drops and can't tell which change worked
Each run of a location costs its prompts times the credits per prompt: 1 credit on 1 to 3 AI platforms, 2 on 4 to 6. For example, 20 prompts on 3 AI platforms cost 20 credits a run:
Frequency | Runs a month | Credits a month (20 prompts, 3 AI platforms) |
|---|---|---|
Daily | About 30 | About 600 |
Weekly | About 4 to 5 | About 80 to 100 |
Monthly | 1 | 20 |
Starter includes 150 credits a month, Pro 500, Agency 1,000 and Agency Plus 2,000. A weekly Scheduled Report of 20 prompts fits in Starter with room for other work. See Understanding credits.
Track the prompts that matter most weekly, and a wider set monthly in a second Scheduled Report
Start with ChatGPT, Claude and Google AI Mode (AI Overviews), and add AI platforms where your buyers are
Add a location only for markets you actually sell in
Every week
Check the score and the trend on the Scheduled Report
Look at prompts that switched from named to not named, or back
Note new competitors in the answers
Every month
Review share of voice on Competitors
Check which pages the answers cite in Sources, and which new ones mention you
Open How to fix your results on the latest report and pick the next fixes
Email [email protected] and I'll help.