Your Visibility score is the share of AI answers that named your brand: "HubSpot is named in 18% of AI answers". How it's counted is in Understanding your visibility score. This article is about what to make of the number.
A score on its own says little. Read it against:
Your competitors. On Visibility > Competitors, share of voice shows how often AI named you compared with the brands you compete with. 15% with every competitor under 10% is a good position; 40% with a rival at 70% is not
Your own trend. A Scheduled Report runs the same prompts again and again, so the line on Trends shows whether you're climbing
The kind of prompt. Prompts that name your brand should almost always get answers that name you. Broad category prompts ("best CRM for small business") are harder, and that's where the gains are
The app labels scores Strong (50% or more), Moderate (25% to under 50%) and Emerging (under 25%). Many brands start in single digits: that is a starting point, not a verdict.
Where | What to look for |
|---|---|
By AI platform (Overview) | Strong on one, weak on another usually means that platform reads different pages. Filter Sources and Fan-outs to the weak one |
By category (Overview, Prompts) | Low categories point at topics your site and your mentions don't cover |
By prompt (Prompts) | The prompts that miss you, and the brands named instead |
By position (Prompts, By position view) | Named first or named fifth. Being named is the start; being named first is the goal |
Open the answers behind a prompt that misses you. They tell you:
Who is named instead, and in what words
Which pages are cited, and whether you're on any of them
What the AI platform searched (Fan-outs) before answering
Then How to fix your results on the report turns that into a list of fixes, and Tasks keeps track of them.
AI answers vary from one run to the next, even for the same prompt. A few points up or down between runs is normal. Judge the trend over several runs, and look for prompts that switch from not named to named and stay there.
Make sure your site states plainly what you do, for whom, where and at what price
Get listed and reviewed on the sites your category's answers cite
Check Brand Audit for facts AI platforms get wrong about you
Work through the prompts that miss you, category by category
Write the comparison and answer pages those prompts need
Pitch the pages AI cites that mention competitors but not you
Move from named to named first
Keep your pages current; watch for competitors gaining
Extend to adjacent prompts, AI platforms and markets
Email [email protected] and I'll help.
