Understanding your visibility score

The Visibility score is the main number in Rank Prompt:

Out of every AI answer we collected, the share that named your brand.

It is always a percentage of answers: "HubSpot is named in 18% of AI answers".

How it's counted

Each answer is one prompt asked on one AI platform in one report. The score divides the answers that name your brand by every answer collected:

Visibility score = answers that name your brand ÷ every answer collected

Example:

• You track 20 prompts on 3 AI platforms: that's 60 answers per run

• 18 of those answers name your brand

• Your Visibility score is 18 ÷ 60 = 30%

On the Visibility pages, the card under the score shows the same count, for example "18 of 60 answers". Adding AI platforms adds answers: up to 3 AI platforms cost 1 credit per prompt, 4 to 6 cost 2, all 7 cost 3 (see How credits work).

What counts as naming your brand

An answer names your brand when it names your brand or one of its aliases: other names or spellings AI answers use for you (a product name, an abbreviation such as "KW" for Keller Williams). Add aliases in Brand settings > Aliases and categories. If an AI platform names you under a name Rank Prompt listed as a competitor, mark it My brand (this is us) on the competitor and your past reports are recounted (see Competitors analysis).

Across AI platforms

Every answer counts the same, whichever AI platform gave it:

Prompt: "Best CRM for a small sales team"

ChatGPT:    names your brand, 2nd   ✓
Perplexity: names your brand, 1st   ✓
AI Mode:    doesn't name it         ✗
Claude:     names your brand, 3rd   ✓

3 of 4 answers = 75% for this prompt

Pick one AI platform in the AI platforms filter to see its score alone, or several to see them together.

Across categories

Every answer counts the same, so a category with more prompts weighs more in your overall score:

Products:  10 answers, 8 name you  = 80%
Services:   5 answers, 2 name you  = 40%
Industry:   5 answers, 3 name you  = 60%

Overall: (8 + 2 + 3) ÷ (10 + 5 + 5) = 13 ÷ 20 = 65%

What doesn't count

• Unfinished reports: a report that didn't finish keeps the answers it saved as partial results, and they don't count in the score or its charts

• Other time frames and reports: the score only reads the reports, dates, categories and AI platforms in your filters

Reports with several markets

On a report's Summary tab, Visibility with All markets counts every answer of the latest run in all its markets together, so a market with more prompts or AI platforms weighs more. The Visibility pages read a report you pick in the Reports in view filter the same way, so the two match.

Where you see it

The tiers

The app labels every score with one of three tiers, and the same bands color the score everywhere:

The colors add one more step: red under 5%, yellow from 5% to under 25%, blue from 25% to under 50%, green from 50%.

Scores tend to run low: many brands start in single digits. So judge yours against your competitors and against your own trend, more than against a fixed number:

• Against competitors: your share of voice on Visibility > Competitors shows whether rivals are named more often than you

• Against yourself: a Scheduled Report shows whether you're climbing, run after run

• By prompt type: prompts that mention your brand by name (type Brand) should almost always get answers that name you; broad category prompts are harder

Visibility by AI platform

Visibility by platform on the Overview breaks your score down by AI platform. The same prompt can name you on one and miss you on another, because each AI platform builds its answers its own way: ChatGPT, Claude, Gemini, Grok, Muse and Perplexity often search the web before answering, each picks and ranks its sources differently, and each draws on its own training.

When you're strong on one AI platform and weak on another:

1. Filter Visibility > Prompts to the weak AI platform and open the answers that miss you: which brands do they name?

2. Check Sources > Citations with the same AI platform filter: which sites does it cite?

3. Check Visibility > Fan-outs: what did it search before answering? Google AI Mode (AI Overviews) doesn't report its searches.

4. Get your brand onto the pages and searches that AI platform relies on

Why the score moves

Up

• You published or updated content that answers your prompts

• Sites the AI platforms cite started to mention you

• A competitor dropped out of the answers

Down

• Competitors published better content or earned more mentions

• The AI platforms changed how they answer

• Your pages went out of date

• You added harder, broader prompts

Flat

• Nothing changed much in your space

• Good news if your score is high, a signal to act if it's low

Improving your score

Quick wins

1. Update your best pages: keep facts, prices and comparisons current

2. Answer your prompts directly: a page that answers a prompt in its own words is easier to cite

3. Link your topics together: help AI platforms see what your site covers

4. Get mentioned where AI looks: the sites in Sources > Citations are your outreach list

Longer term

1. Study the prompts that miss you on Visibility > Prompts

2. Study who is named instead on Visibility > Competitors

3. Build complete guides on the topics you want to own

4. Keep publishing and track the effect with a Scheduled Report

The report's How to fix your results tab turns this into tasks for one report (Show me what to fix, 1 credit).

Visibility score, rank and share of voice

You could have:

• A high score and a low place: named often, but rarely first

• A low score and a high place: named rarely, but first when you are

• The goal: named often, near the top

Using the score well

Don't chase small moves

AI answers vary from run to run. Look at:

• The trend over several runs

• Month over month changes

• The effect of specific things you did

Compare like with like

When you compare two periods, keep:

• The same prompts

• The same AI platforms

• The same markets

• In mind any prompts you added

Summary

Next steps

• See which prompts name you and which miss you

• Study the competitors named instead of you

• Track your trend to measure improvement

Questions?

Email [email protected] and I'll help.