Your visibility score is a percentage that represents how often your brand appears in AI responses when users ask relevant questions.
Visibility Score = (Prompts where brand appears / Total prompts analyzed) × 100Example:
50 prompts analyzed
Brand mentioned in 30 responses
Score: 60%
Score Range | Rating | Interpretation |
|---|---|---|
80-100% | Excellent | Market leader in AI visibility |
60-79% | Good | Strong presence, room for growth |
40-59% | Average | Competitive position, needs work |
20-39% | Below Average | Significant improvement needed |
0-19% | Poor | Rarely mentioned by AI systems |
A "good" score depends on your industry and competition:
Niche industries: 50% might be excellent if you're one of few players
Competitive markets: 70% might be below average if leaders have 90%+
New brands: 20% might be a great starting point
Always compare to your competitors, not just to benchmarks.
The number of queries tested. More prompts = more reliable score.
Prompts | Reliability |
|---|---|
10-20 | Low - good for quick checks |
30-50 | Medium - reasonable accuracy |
50-100 | High - statistically reliable |
100+ | Very high - comprehensive analysis |
Ranked prompts: Your brand appears in the AI response
Unranked prompts: Your brand doesn't appear (opportunities!)
Your visibility may vary by platform:
Platform | Your Score | What It Means |
|---|---|---|
ChatGPT | 65% | Strong presence (example) |
Perplexity | 45% | Needs improvement (example) |
AI Mode | 55% | Average (example) |
Claude / Gemini / Grok | (your data) | Shown when you track those engines |
Different platforms use different retrieval and models. Focus on engines most relevant to your audience. Your report lists only the platforms you selected.
When you open a report, you'll see:
Overall Score - Your aggregate visibility percentage
Platform Scores - Breakdown by each AI engine in your report (e.g. ChatGPT, Perplexity, AI Mode, Claude, Gemini, Grok)
Category Scores - Performance by topic/category
Ranked Prompts - Queries where you appear
Missed Prompts - Opportunities (queries where you don't appear)
Categories where your score is highest indicate:
Strong content in that area
Good brand association with those topics
Effective citations and mentions
Categories where your score is lowest indicate:
Content gaps to fill
Missing citations or mentions
Competitor dominance
When your brand appears, its position in the response matters:
Position | Meaning | Impact |
|---|---|---|
1st mentioned | Primary recommendation | Highest visibility |
2nd-3rd | Key alternative | Good visibility |
4th-5th | Also mentioned | Moderate visibility |
6th+ | Deep in the list | Lower impact |
"The best project management tools include:
1. Monday.com - Great for visual workflows
2. Asana - Excellent for team collaboration ← You're here
3. Trello - Simple and user-friendly
4. Notion - All-in-one workspace"Being #2 is good, but there's room to improve to #1 position.
Every prompt where you don't appear is a potential customer you're missing. These are your optimization opportunities.
Focus on missed prompts that are:
High intent - Users ready to buy/act
Relevant - Directly related to your offering
Achievable - Realistic to rank for
Missed Prompt | Priority | Why |
|---|---|---|
"Best [your category] for small business" | High | High intent, directly relevant |
"What is [broad industry term]?" | Medium | Educational, top of funnel |
"[Competitor] alternatives" | High | Users actively comparing |
"[Unrelated tangent] tools" | Low | Not your core offering |
Your score in isolation means less than your score vs. competitors. If you have 60% but competitors have 80%, you're losing visibility.
Who appears more than you - Your main AI competitors
Where they appear and you don't - Specific prompts to target
What they have that you don't - Content, citations, mentions
Competitor | Their Score | Your Score | Action |
|---|---|---|---|
CompA | 75% | 60% | Study their content strategy |
CompB | 55% | 60% | You're ahead - maintain |
CompC | 80% | 60% | Major gap - prioritize |
Run weekly or monthly reports to track:
Score trends - Is visibility improving?
New appearances - Prompts where you newly appear
Lost visibility - Prompts where you stopped appearing
Competitor changes - How rivals are performing
Timeframe | Realistic Improvement |
|---|---|
1 month | 2-5 points |
3 months | 5-15 points |
6 months | 10-25 points |
12 months | 20-40 points |
Improvements depend on effort invested and competition level.
AI responses have some variability. Small fluctuations (±5%) are normal. Focus on trends over time, not daily changes.
Each AI platform has different:
Training data sources
Update frequencies
Algorithm preferences
Optimize for platforms most important to your audience.
Prompts in your report are relevant to YOUR brand. Your competitor might dominate different queries not in your prompt set.
Depends on:
Current content gaps (bigger gaps = faster wins)
Competition level
Resources invested
Expect meaningful change in 3-6 months with consistent effort.
Priority: Establish basic presence
Create comprehensive "About" and product pages
Get listed on review sites
Build basic citations
Priority: Fill content gaps
Analyze missed prompts
Create content targeting gaps
Increase third-party mentions
Priority: Optimize and expand
Improve ranking position (not just appearing, but appearing first)
Target competitor-dominated queries
Strengthen authority signals
Priority: Defend and dominate
Maintain content freshness
Monitor competitor movements
Target remaining gaps
Priority: Maintain leadership
Regular content updates
Expand to adjacent topics
Protect against competitor gains