ChatGPT answers from two places: what it learned in training, and, for many prompts, a web search it runs before answering. Training takes months to catch up with you. The web search does not: a page it finds today can shape tomorrow's answer. Most of what you can change works through that search and the pages it reads.
Before you change anything, look at what the answers rely on:
Visibility > Prompts, filtered to ChatGPT: the prompts that name you and the ones that miss you, and who is named instead
Sources > Citations, filtered to ChatGPT: the pages its answers cite
Visibility > Fan-outs: the searches ChatGPT ran before answering
If ChatGPT keeps citing a G2 category page, a Reddit thread and two comparison articles for your prompts, those four pages are where your brand needs to be.
ChatGPT repeats what it can state plainly. Compare:
Good: "HubSpot is a CRM for small and mid-sized businesses, with free tools for contacts, email and deals. Paid plans add marketing automation and reporting."
Weak: "A revolutionary platform that transforms how businesses connect with customers."
The first gives it a category, an audience and features. The second gives it nothing. Make sure your site has:
A clear page for what you do, who it's for and what it costs
Comparison pages against the brands named instead of you
Answers to the questions your prompts ask, in the words people use
Specific numbers, names and examples
Rank Prompt's Content tools write articles aimed at the prompts that miss you, and How to fix your results on a report lists the pages worth writing first.
A mention on a page ChatGPT already cites is worth more than a new page nobody reads:
Where | How |
|---|---|
Review and listing sites (G2, Capterra, Trustpilot, your category's directories) | Complete your profile and ask customers for reviews |
Comparison and "best of" articles | Pitch the authors with Backlink outreach |
Reddit, forums and Q&A threads | Answer the threads AI cites with Community |
Industry press | Offer data, expert quotes and news |
If one site says you serve enterprises and another says small business, ChatGPT may pick either, or neither. Use the same name, category and details everywhere, add schema markup to your site, and keep your listings up to date. Brand Audit shows how AI platforms describe you today and where they get it wrong.
Run a report to set your baseline
Work through the fixes and publish the pages
Track the same prompts in a Scheduled Report, weekly
Read the trend, not one run: answers vary from run to run
When a fix works, you see the prompt move from not named to named, and new pages of yours in the citations.
Expecting training to catch up fast. Changes to what ChatGPT learned take months; changes to what it finds by searching can show in days
Only working on your own site. The pages it cites are often other people's
Marketing language. Adjectives don't get repeated; facts do
Ignoring the competitors it names. Their pages and mentions show what the answer wants
Email [email protected] and I'll help.
