People ask ChatGPT, Claude, Gemini, Grok, Perplexity and Google AI Mode (AI Overviews) the questions they used to type into a search box: "What's the best CRM for a small sales team?", "Which real estate brokerage should I use in Austin?". The answer names a handful of brands and cites a handful of pages. AI visibility is whether your brand is one of them.
On Google | In AI answers |
|---|---|
Your page ranks in a list of links | Your brand is named, or not, inside the answer |
People click to find out | People often decide from the answer itself |
Position 1 to 10 on a results page | Named first, named in passing, or left out |
Links from other sites build authority | Pages the AI platform reads and cites shape what it says |
The two overlap: AI platforms that search the web before answering often read the same pages that rank well on Google. But a page can rank well and still not get your brand named, and a brand can be named in answers without ranking first on Google.
You track prompts: the questions your customers ask. Rank Prompt asks each prompt on the AI platforms you pick and reads every answer. Each prompt on each AI platform is one answer.
The Visibility score is:
Out of every AI answer we collected, the share that named your brand.
For example, 20 prompts on 3 AI platforms give 60 answers. If 18 of them name you, your Visibility score is 30%. The app labels the score Strong from 50%, Moderate from 25% and Emerging below that. Many brands start in single digits, so the score is most useful next to your competitors and against your own trend. See Understanding your visibility score.
Next to the score you see:
Which prompts name you and which miss you, on the Prompts page
Which brands are named instead, and your share of voice against them, on Competitors
Which pages the answers cite, under Sources
What the AI platforms searched before answering, on Fan-outs
The answer is the shortlist. When an answer names three brands, those three get considered. A brand left out never gets the visit.
Answers carry weight. People read an AI answer as a researched recommendation, not as an ad.
Competitors fill the gap. Every prompt that misses you names someone else. Share of voice shows who.
Pages that answer the prompt. Clear, specific pages about what you do, who it's for, what it costs and how it compares. Vague claims give an AI platform nothing to repeat.
Mentions on the pages AI cites. Review sites, comparison articles, forums, Reddit threads and videos that the answers already cite. Sources shows them for your prompts.
Consistent facts about your brand. The same name, category, locations and details everywhere. Brand Audit shows where AI platforms get your brand wrong.
Being findable by the searches AI runs. Fan-outs shows the web searches behind the answers; pages that match them get read.
Run a report for your brand. Your first report is free
Open How to fix your results on the report for the fixes that would move your score
Track the prompts that matter in a Scheduled Report, to see the trend run after run
Email [email protected] and I'll help.
