On the Business Profile page the AI helps with three kinds of content: posts, review replies and profile suggestions. In each case it writes a draft from your brand's details in Brand settings, your Market (country and language) and your listing on Google. You read it, edit it, and then publish or apply it yourself.
Every AI generation costs 1 credit. Only brand owners and editors can generate and publish.
Google posts are short updates that show on your listing in Search and Maps: news, offers, events. A listing that posts regularly looks maintained, to Google and to the people who find it.
Open Business Profile and the Posts tab
Click Create with AI
Pick the Post type: Standard, Offer or Event
Add a Topic hint if you have one (optional), such as "Spring sale" or "new hours"
Click Generate draft (1 credit)
The AI uses your brand context, your top Business Profile search keywords and your recent posts. The draft opens in the post form, marked as an AI draft. There you can:
Edit the Summary (up to 1,500 characters)
Set the Call to action (Book, Order, Shop, Learn more, Sign up or Call) and its URL
Fill the Offer details (coupon code, dates) or the Event details (title, dates)
Add up to 10 photos
Pick a time under Schedule for later (optional), or leave it empty to publish now
Then click Create post, or Schedule post if you picked a time.
Bulk schedule with AI opens Generate a content calendar:
Field | What it sets |
|---|---|
Number of posts | 1 to 10 |
Cadence | Weekly, Every 2 weeks or Every 3 days |
First post | The date of the first one (in the future) |
Topic hint (optional) | A theme for the batch, such as seasonal promos |
Click Generate & schedule. Each post costs 1 credit, and the credits needed for the whole batch are checked before it starts. You can Stop after current and resume later: the posts already written are not charged again.
The posts land in Scheduled posts on the Posts tab and publish on their own. Open one to edit or reschedule it, or cancel it, before it goes out.
Be specific in the topic hint. "20% off all services this weekend" gives a better draft than no hint.
Keep the call to action simple and matching the post: Book for an appointment, Call for a phone number (it uses the location's phone).
Edit freely: the draft is a starting point.
Replying to reviews, the good and the bad, shows the people reading them that you listen, and keeps the listing looking cared for.
Open the Reviews tab
Find the review (filter by stars, or by Replied and Unreplied)
Click AI reply (1 credit), or Reply to write your own
Read and edit the draft in the reply box
Click Submit reply
The AI reads the review's text and stars, and writes in your brand's language. It picks a tone for the review and shows it above the draft (AI draft tone:).
Generate all replies drafts a reply for each unreplied review under the current filters, up to 25 at a time, 1 credit each. The drafts wait in each reply box: edit them and post each one when it is ready. Drafts are not saved, so post them before you leave the page.
Pending Google approval: Google has not shown the reply yet
Filtered by Google: Google hid the reply. Edit it to remove links, contact details or anything that may break Google's policies
Delete reply removes it from Google
Before you post a draft, check that the tone fits your brand, that any name or detail is right, and that a reply to a negative review answers the actual complaint.
Optimize Profile with AI on the Profile tab looks at your listing, your brand's details and your top search keywords, and suggests:
Section | What you get | How it applies |
|---|---|---|
Description | A new description you can edit | Apply to Google replaces your description |
Additional categories | Categories to add | Add them to Google; your current ones stay |
Services | A list of services, one per line | Applying replaces your whole services list on Google |
Hours recommendation | Advice on your hours | Apply it yourself with the Hours editor on the Profile tab |
Each change asks you to confirm before it goes to Google.
Open the Profile tab
Click Optimize Profile with AI
Click Generate with AI (1 credit; Regenerate costs 1 more)
Edit the suggestions you want to keep
Apply each one to Google
Field | What to aim for |
|---|---|
Description | Up to 750 characters (aim for 150 or more): what you do, who you serve and the keywords people search, with no URLs, phone numbers or promotional language |
Primary category | The most specific category for your main business |
Additional categories | The other services you offer that people search for |
Highlights | Every attribute that applies (accessibility, payments, amenities) |
Action | Credits |
|---|---|
AI post draft | 1 |
Bulk schedule with AI | 1 per post |
AI review reply | 1 |
Generate all replies | 1 per review |
Optimize Profile with AI | 1 per generate or regenerate |
The credit is used when the draft is generated, whether you publish it or not. If the generation fails, the credit comes back. See Understanding credits for every other cost.
Google Business Profile overview: connect your profile and learn the six tabs
Geo grid: local rank tracking: see where you rank across your area
Email [email protected] and I'll help.
