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Content Analytics

Track the performance of your published content with traffic insights from Google Analytics and Search Console.

Content Analytics

Content Analytics shows you how your published articles are performing in search. Track clicks, impressions, and search positions for your hosted blog and WordPress sites.


Accessing Content Analytics

From the sidebar, click Analytics → Content Analytics to view your content performance dashboard.


Requirements

To see content analytics, you need:

  1. Published content on a hosted blog or WordPress site

  2. Google Analytics connected to your RankPrompt account

  3. Google Search Console verified for your domain

If you haven't connected Google services, see Google Analytics Connection.


Dashboard Sections

Hosted Blog Stats

If you have a hosted blog, this section shows:

Metric

Description

Total Clicks

Clicks from Google Search results

Impressions

Times your pages appeared in search

Avg. CTR

Click-through rate from search results

Avg. Position

Average Google ranking position

Top Pages

See which of your articles perform best:

  • Ranked by clicks

  • Shows path, clicks, impressions, and position

  • Click to view the live article

WordPress Sites

If you have WordPress connections, see performance for each site:

  • Site name and connection status

  • Total clicks and impressions

  • Per-site breakdown


Performance Charts

Search Performance Over Time

A line chart showing daily trends for:

  • Clicks (blue line)

  • Impressions (purple line)

  • Average Position (dashed line)

Use this to:

  • Identify traffic trends

  • Spot content that's gaining traction

  • Notice declines that need attention

Sessions & Users Over Time

If GA4 is connected, see:

  • Sessions: Total site visits

  • Users: Unique visitors

  • New Users: First-time visitors


Top Performing Pages

A detailed table showing your best content:

Column

Description

Page

Article URL/path

Clicks

Total search clicks

Impressions

Search result appearances

Position

Average ranking

What to Look For

  • High impressions, low clicks: Improve title/meta description

  • Low position, high CTR: Content resonates but needs ranking boost

  • High position, low CTR: Strong ranking but needs better snippet


Time Period

Content Analytics shows the last 28 days of data. This is:

  • Long enough to see meaningful trends

  • Short enough for recent data relevance

  • Standard Google Search Console period


Refreshing Data

Data syncs automatically, but you can force a refresh:

  1. Click the Refresh button in the top right

  2. Wait for the sync to complete

  3. Data updates across all charts and tables

Last Sync Time

The page footer shows when data was last synced from Google.


No Data Yet?

If you see "No search data yet":

For Hosted Blogs

  • New blog: Google takes 2-4 weeks to index new sites

  • New content: Allow time for pages to be crawled and indexed

  • DNS issues: Ensure your blog is accessible

For WordPress Sites

  • Domain mismatch: Ensure your WordPress domain is verified in Search Console

  • GA4 not tracking: Confirm GA4 is installed on your WordPress site

  • Permissions: Check Google account has access to Search Console


Interpreting Your Data

Healthy Content Performance

Signs your content is working:

  • ✅ Steady or increasing clicks over time

  • ✅ Click-through rate above 2-3%

  • ✅ Average position improving (moving toward 1)

Areas for Improvement

Signs that need attention:

  • ⚠ High impressions but low clicks = improve meta descriptions

  • ⚠ Declining positions = update and refresh content

  • ⚠ No impressions = content may not be indexed


Acting on Analytics

Content Performing Well

For articles with strong performance:

  1. Create more content on similar topics

  2. Add internal links to other pages

  3. Update with fresh information to maintain rankings

Content Underperforming

For articles with low engagement:

  1. Review and improve the title/meta description

  2. Update content with more depth and value

  3. Add internal links from higher-traffic pages

  4. Consider rewriting or consolidating weak content


Connecting Analytics to Your Hosted Blog

If you have a hosted blog but no analytics:

  1. Go to Integrations → Hosted Blog

  2. Click Analytics button

  3. Add your GA4 Measurement ID (format: G-XXXXXXX)

  4. Data starts appearing within 24-48 hours


Next Steps

  • 📈 Google Analytics Connection - Set up Google Analytics integration

  • ✍ AI Content Generation Overview - Create more optimized content

  • 💡 Improve Your Results - Optimize for better AI visibility


Need Help?

If you have questions about content analytics, contact us at [email protected].

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