The Citations tab of Backlink outreach lists the pages AI platforms cited in your reports. These are strong outreach targets: AI already reads and trusts them, so a mention or a link there can carry into the answers.
Pick your brand in the brand switcher
Go to Outreach > Backlink outreach in the sidebar
The Citations tab opens first
Backlink outreach is available from the Starter plan. Sending outreach emails needs Pro.
Six tiles sit above the table. Click Cited pages, Categorized, With backlinks, Unlinked mentions or Actionable to filter the table to it.
Tile | What it counts |
|---|---|
Cited pages | Every page AI answers cited for this brand, each counted once, under the filters at the top of the page |
Categorized | Pages whose category is known |
With contacts | Pages with at least one contact |
With backlinks | Pages that link to your site |
Unlinked mentions | Pages that name your brand without linking to you: the easiest backlink to ask for |
Actionable | Pages ready for outreach: a working contact was found and the page does not link to you yet |
Column | What it shows |
|---|---|
URL | The cited page, with its title and a link |
Links out | How many of your competitors the page links to; hover for their names |
Category | The kind of site, once categorized |
Page type | The kind of page (hidden at first) |
Outreach score | 0 to 100, see below |
Brand | Whether the page names your brand (with its tone) and links to you, or Not analyzed until it is (hidden at first) |
Author | The page's author, once analyzed (hidden at first) |
Contacts | The main contact and how many there are |
Cited | How many times AI answers cited the page; click for the count per AI platform |
Updated | When the row last changed |
Show the hidden columns from the table's column settings. The table pages on the server and has no CSV button; to take every citation with you, use Export history on Sources > Citations (see Using the cited pages table). The cited sites and their authors also have their own pages under Sources (Domains and Authors).
The bar above the tiles is the same one Visibility and Sources use: Reports in view (the latest results, all of them, or the reports and markets you pick), Locations, Category (of the prompt), AI platform and Date range. A page is listed when an answer in that selection cited it. The filters live in the page address, so a link opens the same view.
Search finds a domain or a URL
Status narrows the table:
Status | Shows |
|---|---|
All | Every cited page |
Categorized | Pages whose category is known |
Categorizing | Pages still waiting to be categorized |
Not categorized | Pages that could not be categorized after three tries |
Actionable | Pages ready for outreach |
Mentioned | Pages that name your brand |
Not mentioned | Pages that do not name your brand |
Unlinked mention | Pages that name your brand without linking to you: the easiest backlink to ask for |
Backlinks won | Pages that link to your site |
Your domain | Pages on your own site |
Any source type narrows to one kind of source: Owned, Competitor, Reddit, YouTube, LinkedIn, Wikipedia, News & editorial, Reviews & directory, Q&A / forum, Social, Company, Institutional, Reference & docs, Marketplace, Google Maps place, Google Shopping product or Other, the same kinds as in Sources
All categories narrows to one domain category
Any sentiment and Any prominence narrow by the tone of the mention and where on the page your brand appears (In title, In main content, In sidebar, In footnote, In comparison)
Categories draws the domain categories citing you; click a slice to filter the table by it
Some filters only show for the statuses they apply to.
A few minutes after the report that cites it, every page is categorized automatically and at no cost: what kind of site it is and what kind of page it is. Categorization never decides whether a page names your brand. That takes reading the page, which is what Analyze does.
Category | Description |
|---|---|
Owned | Your own site |
Company | Another company's own site |
Editorial | News and editorial publications |
Review site | Review sites and directories |
Reference | Reference and documentation sites |
Marketplace | Marketplaces |
Social/UGC | Social networks and user-generated content |
Institutional | Institutions, such as universities or government |
Other | Anything else |
Type | Description |
|---|---|
Blog post | Blog content |
Tutorial | How-to guides |
Listicle | "Top 10" and comparison content |
Review | Review roundups |
News | News coverage |
Listing | Directory listings |
Product | Product pages |
Docs | Documentation |
Homepage | A site's home page |
Other | Anything else |
The Outreach score (0 to 100) says how worth an outreach email a page is. It adds four parts, shown when you hover the score:
AI influence (up to 34): how many engines cite the page, in how many of your prompts (three fill this part), how high it sits among an answer's sources and how many brands' answers cite its site.
Mention gap (up to 25): a page that names your competitors and not you is the best target. Until you analyze it, the answers that cite it stand in: how often they name competitors and not you.
Reachability (from -30 to 20): review sites and directories you can get listed on score highest, then news sites and blogs; marketplaces, institutions, reference sites and a company's own sales pages score lowest.
Page fit (up to 15): listicles and comparisons first, then reviews, guides and directory pages.
Your own site, a competitor's site and a page that already links to you score 0; a page with a followed link to you shows Won. The score is recomputed whenever one of its parts changes, right after each report and again a few minutes later, when every cited page has been categorized. Sort by Outreach score to see the best targets first.
One read of each page finds its author and contacts, checks whether it links to your site, and lists every brand it names: yours, with the sentence, its tone and how prominent it is, and your competitors, each with its sentence.
Select pages: check the boxes next to the URLs, up to 30 at a time
Click Analyze in the action bar
Confirm: the window shows the price (3 URLs per credit) and the pages it will read
Wait: a few seconds per page; the table updates when it finishes
For a single page, click its row (or the icon next to its URL) and choose Find contacts: it is the same read at the same price.
Credit cost: 1 credit per 3 pages. A page already analyzed whose contact search finished is not offered again, and your own pages are skipped at no cost.
An Analyze looks for the page's author and their email first. When it finds no address, it looks for up to 3 people at the site's domain. Click the people icon next to a URL, or select rows and click View contacts, to open the contacts window: each contact's role, tier, email (with Verified or catch-all marks), company and social links. From there you can Add to list or Copy TSV, or select contacts and click Copy emails. You can also add a contact by hand from the Contacts column.
Open a page's details (the info icon next to its URL) to see its analysis, its outreach data and the AI platforms that cite it. Verify link reads the page again to confirm your link is live, and Re-check link checks it later. Each check costs 1 credit.
One page: click a page that has a contact to open Compose outreach email (Pro). See Sending outreach emails.
Many pages: select them and click Campaign (Pro). Pages that still need it are analyzed first (1 credit per 3), then Rank Prompt creates a contact list, email templates, a 3-email sequence and a draft campaign that sends from 9am to 5pm and skips weekends. See Campaigns and sequences.
Start with the best: filter to Actionable and sort by Outreach score
Pick the right sites: editorial and review sites answer outreach more often than institutional sites, reference sites, directory listings or documentation, and the composer warns you about those low priority targets
Analyze in batches: select up to 30 pages at a time instead of one by one
Personalize: mention the page, say why your link helps its readers, keep it short
Start with unlinked mentions: the Unlinked mentions tile lists the pages that already name you without a link, each marked No link in the Brand column. The writer chose to mention you, so asking for the link is a short email; a new email opens on the backlink request template.
Watch the wins: Backlinks won shows the pages that link to you now. Every won link is read again about once a week, free: a link that disappears is marked Link lost and stops counting as won, and one that turns nofollow, sponsored or ugc is marked Now nofollow. The citation's detail lists each weekly re-check.
Email [email protected] and I'll help.
