The Competitor Backlinks tab helps you discover websites that link to your competitors. If a site links to your competitor, they might link to you too—especially if your content is better or more comprehensive.
Starter+ plan required to access competitor backlink analysis.
Go to Dashboard → Backlink Outreach
Click the Competitor Backlinks tab
Click the "Add Competitor" button in the top right.
Enter the competitor's domain:
✅ competitor.com
✅ www.competitor.com
https://competitor.com
The domain will be validated and added to your list.
Once you've added competitors, analyze their backlinks:
Find the competitor in the list
Click "Analyze"
Choose how many backlinks to fetch (10, 20, 30, 40, or 50)
Confirm the credit cost
Click "Analyze All"
Set the limit per competitor
Confirm the total credit cost
Credit cost: 2 credits per 10 backlinks analyzed
Column | Description |
Domain | Competitor website |
Backlinks Found | Number of backlink sources |
Last Analyzed | When backlinks were fetched |
Status | Analysis status |
Click on a competitor to see their backlink sources:
Column | Description |
Source Domain | Website linking to competitor |
Source URL | Specific page with the link |
Target URL | Competitor page being linked |
Domain Rating | Authority score (if available) |
Status | Whether you've added to outreach |
Type to find specific domains in the backlink sources.
All — Show all sources
New — Not yet added to outreach
Added — Already in your outreach list
Domain Rating — Highest authority first
Source Domain — Alphabetical
Date Found — Most recent first
When you find a promising backlink source:
Click the row or the "Add to Outreach" icon
Confirm — The source is added to your Citations tab
Process — Categorize and discover contacts as usual
Once added, you can:
Categorize the URL
Discover contacts
Send outreach emails
Proven Interest — They already link to similar content
Relevance — They're interested in your industry
Opportunity — They might prefer YOUR content
Look for:
Resource pages that list tools/services
Comparison articles mentioning competitors
Blog posts about industry topics
"Best of" lists in your niche
Approach:
Offer better/more comprehensive content
Point out outdated information they could update
Suggest your resource as an addition (not replacement)
Find the competitor in the list
Click the trash icon
Confirm removal
Removing a competitor deletes their backlink data. You can re-add them later, but you'll need to re-analyze.
Backlink data can become outdated. To refresh:
Click "Analyze" on an existing competitor
Choose the number of backlinks
New backlinks will be added to existing data
Action | Cost |
Analyze 10 backlinks | 2 credits |
Analyze 20 backlinks | 4 credits |
Analyze 30 backlinks | 6 credits |
Analyze 40 backlinks | 8 credits |
Analyze 50 backlinks | 10 credits |
Add competitors who:
Rank well in AI responses
Have content similar to yours
Are in your direct market
Don't analyze hundreds of backlinks at once. Instead:
Start with 25-50 per competitor
Review and act on those first
Analyze more as needed
Use competitor backlinks AND citations together:
Citations = sites AI already trusts
Competitor backlinks = sites linking to similar content
Both = strong outreach targets
Step | Action |
1 | Add competitor domains |
2 | Analyze their backlinks |
3 | Review backlink sources |
4 | Add promising sources to outreach |
5 | Categorize, discover contacts, send emails |
Contact us at [email protected] — we're happy to help!