Competitor Backlinks

The Competitor Backlinks tab helps you discover websites that link to your competitors. If a site links to your competitor, they might link to you too—especially if your content is better or more comprehensive.

Requirements

Starter+ plan required to access competitor backlink analysis.

Accessing Competitor Backlinks

1. Go to Dashboard → Backlink Outreach

2. Click the Competitor Backlinks tab

Adding Competitors

Step 1: Click "Add Competitor"

Click the "Add Competitor" button in the top right.

Step 2: Enter Domain

Enter the competitor's domain:

✅ competitor.com
✅ www.competitor.com
https://competitor.com

Step 3: Confirm

The domain will be validated and added to your list.

Analyzing Backlinks

Once you've added competitors, analyze their backlinks:

Analyze One Competitor

1. Find the competitor in the list

2. Click "Analyze"

3. Choose how many backlinks to fetch (10, 20, 30, 40, or 50)

4. Confirm the credit cost

Analyze All Competitors

1. Click "Analyze All"

2. Set the limit per competitor

3. Confirm the total credit cost

Credit cost: 2 credits per 10 backlinks analyzed

Understanding Results

Competitor Summary

Backlink Sources

Click on a competitor to see their backlink sources:

Filtering Backlinks

Search

Type to find specific domains in the backlink sources.

Status Filter

• All — Show all sources

• New — Not yet added to outreach

• Added — Already in your outreach list

Sort Options

• Domain Rating — Highest authority first

• Source Domain — Alphabetical

• Date Found — Most recent first

Adding to Outreach

When you find a promising backlink source:

1. Click the row or the "Add to Outreach" icon

2. Confirm — The source is added to your Citations tab

3. Process — Categorize and discover contacts as usual

Once added, you can:

• Categorize the URL

• Discover contacts

• Send outreach emails

Outreach Strategy

Why Target Competitor Backlinks?

1. Proven Interest — They already link to similar content

2. Relevance — They're interested in your industry

3. Opportunity — They might prefer YOUR content

Best Practices

Look for:

• Resource pages that list tools/services

• Comparison articles mentioning competitors

• Blog posts about industry topics

• "Best of" lists in your niche

Approach:

• Offer better/more comprehensive content

• Point out outdated information they could update

• Suggest your resource as an addition (not replacement)

Managing Competitors

Remove a Competitor

1. Find the competitor in the list

2. Click the trash icon

3. Confirm removal

Removing a competitor deletes their backlink data. You can re-add them later, but you'll need to re-analyze.

Refresh Backlinks

Backlink data can become outdated. To refresh:

1. Click "Analyze" on an existing competitor

2. Choose the number of backlinks

3. New backlinks will be added to existing data

Credit Costs

Tips for Success

Choose Competitors Wisely

Add competitors who:

• Rank well in AI responses

• Have content similar to yours

• Are in your direct market

Focus on Quality Over Quantity

Don't analyze hundreds of backlinks at once. Instead:

• Start with 25-50 per competitor

• Review and act on those first

• Analyze more as needed

Combine with Citations

Use competitor backlinks AND citations together:

• Citations = sites AI already trusts

• Competitor backlinks = sites linking to similar content

• Both = strong outreach targets

Summary

Next Steps

• Send outreach emails

• Explore citation opportunities

Questions?

Contact us at [email protected] — we're happy to help!