Brand settings holds everything Rank Prompt knows about a brand. Reports, articles, Brand Audit and the agent all read it, so a few minutes here make every number more accurate.
Check the brand switcher in the top bar: settings belong to the brand selected there
Go to Brand > Brand settings in the sidebar
Click Edit brand to change anything, then Save changes (or Cancel)
Owners and editors can edit. Viewers see the settings but cannot change them. Only the owner sees Delete.
The page has eleven sections:
Section | What it holds |
|---|---|
Brand | Brand name, website, logo, brand description |
Company | Industry, headquarters, founding year, size, tagline, value proposition, mission |
Products and services | What the brand sells, each with its page on your site. Articles link the one or two closest to their keyword, once and never in the opening paragraph. Star an offering to feature it: when none is close to the keyword, articles link the featured one instead of the first in the list. The research fills the pages it finds on your own domain and keeps your stars |
Key facts and people | Key facts and the people behind the brand |
Tags | Your own labels to group and filter brands |
Aliases and categories | Brand aliases and categories |
Competitors | The businesses AI names next to you |
Voice | How your articles are written |
Market | The country and language of new reports, content and outreach, and whether the brand is a local business |
Places | The brand's real stores, offices and branches, which reports can measure as markets |
Client access | Client contact, client portal and client seats (Agency and up) |
Brand, Company, Products and services and Key facts and people are the brand's facts. They are the only place they live: the Brand facts button on the Brand Audit page opens Key facts and people here.
The name reports look for in every AI answer. Use the name customers and AI actually use: "HubSpot", "Salesforce", "Keller Williams". Put other spellings in Brand aliases, not in the name.
Your own site. When AI cites a page on it, or on one of its subdomains (a blog, a help center), that page counts as yours in your Citation share. Use the main domain, like https://www.hubspot.com, not a single page.
If your site is a page on a shared platform (an Etsy shop, a Linktree page, a YouTube channel), only that page and what sits under it count as yours, never the whole platform.
The brand's logo, shown across the app, on share links and on client report covers. Without one, the brand shows your website's icon.
In Edit brand, click Change logo to pick an image from the brand's library, upload one, or paste its URL. Use the website icon removes your logo and goes back to the website's icon.
What the brand does, for whom, and what sets it apart. It is used when prompts are written for new reports. It supports Markdown and takes up to 4,000 characters.
Don't want to fill it all in by hand? Run analysis reads your website and the web and fills in the description, company details, products and services, and key facts and people. Review what it found and edit anything that is off. The first analysis of each brand is free; running it again (Re-analyze) costs 1 credit.
Labels to group and filter brands across your portfolio, like "SEO", "Retainer" or "US". Tags are on every plan, and a brand can have up to 50. A tag is not a client: tags are internal only, never sent or shown to anyone outside your workspace.
Filtering the Brands page by tag works on every plan too. The list of every brand, with its tags and the tag filter, lives on the Brands page; Agency home links to it with All brands.
An alias is another name AI may use for your brand, like KW for Keller Williams. Reports count an answer that uses an alias as naming you.
Brand | Aliases worth adding |
|---|---|
Keller Williams | KW, Keller Williams Realty |
International Business Machines | IBM |
The Coca-Cola Company | Coca-Cola, Coke |
Add: abbreviations, spellings with and without a hyphen or space, a former name after a rebrand, product names people use for the company.
Don't add: generic industry words, competitor names, keywords. An alias is a name, never a domain: other domains you own don't become your site by adding them here.
When you add or remove an alias, every past report is recounted in the background.
The Brand aliases card also lists suggested aliases: names the AI answers used that look like your brand, with how many answers used each one.
Accept adds it as an alias. Every report, past ones included, counts it as naming you, at no cost
Dismiss removes the suggestion, and it will not come back
Categories are the topics used when prompts are generated for your reports, like "CRM software" or "Sales automation". They are discovered when you run your first report and you can add or remove them here.
Keep them specific enough to write prompts from ("CRM for real estate teams", not "Technology") and remove the ones that don't fit.
The Competitors section is the directory of every business the AI platforms named next to you across your reports, in one list you filter by category:
It opens on your Direct competitor and Indirect competitor categories: the rivals you benchmark against
Filter by category adds AI platform, Publisher and Other, each with how many businesses it holds
On a business that is not a competitor yet, use Select relation to track it as a direct or indirect competitor
Edit a competitor to give it your own Tags (up to 10), then use Filter by tag to see one group. When a business shows up under two spellings, a banner says how many groups look like one company: click Review duplicates to see the Possible duplicates (same domain, or the same name once case and company suffixes go) and Merge the ones that are one company, so their mentions count once. Open in Competitors takes a competitor to the Competitors page.
See Competitors analysis.
Voice is the one place for how your articles are written: Content language, Tone of voice (with presets like Professional, Friendly or Technical), Writing style, AI image style, Banned phrases and Add the links back automatically. Every article for this brand uses it. See Brand voice.
Market is the brand's country and language: the ones new reports, content and outreach use. Every prompt in your reports is written in this language, for people searching in this country.
Primary country: pick from the list or search it
Primary language: when you change the country, the language switches to that country's usual one. You can pick any language: the country's own languages are listed first (United States: English, Spanish; Canada: English, French; Spain: Spanish, Catalan, Basque, Galician)
Change the Market when your target market changes. A report can still measure other countries and languages through its own markets. The language articles are written in is set in Voice.
Local business says whether customers come to the brand's place or it serves one area, like a dentist or a plumber: Yes, No, or Not analysed yet. The brand research fills it in, and you can change it when you edit the brand.
When it is Yes, a new report without a city shows a warning above the button: AI answers for a local business change from one city to the next, so a report without a city measures the whole country. The city is a recommendation, never required.
Places lists the brand's real stores, offices and branches. A report can measure from any of them as a market, and the map shows where your reports measure.
Add a place: Name, Address, City, Region, Country, Postal code, Phone and Website. Place the AI platforms get sends a neighborhood or a ZIP code instead of the city, and Main place marks the brand's flagship. From your Business Profile at the top of the window picks one of the brand's linked Google locations and adds it with its name, address, phone and website from Google, linked to it: check it and save
A place that came from Google without its address shows Complete the address: add its city and country before a report measures it
Local sources on a place's row shows the directories AI reads for local businesses there and whether the place is listed on each. See Local sources
Import: From Business Profile adds every Google Business Profile location linked to the brand; From a CSV takes one place per row, with a header row (name, city and country are required). Places already there come back as they are
Archive removes a place from the list without deleting it: the markets that measure it keep their history. Show archived and Restore bring it back
The plan caps how many active places a brand has: 10 on Free and Starter, 50 on Pro, 250 on Agency, no cap on Agency Plus. Owners and editors manage places. Every place can also be scanned in Local rank, in Google Maps and in AI answers around it. See Geo grid: local rank tracking.
Below the list, the Visibility map shows every market your reports measure and, with Google connected, where your traffic comes from, with suggested markets to track. See Visibility map and suggestions and Understanding locations.
Client access connects the brand to the client it belongs to. On Free, Starter and Pro the section shows what Agency adds instead.
Client name, Client email and Client company: the single client this brand belongs to
Used for auto-sending reports, sharing articles and the client portal
To change it, click Edit brand, fill in the fields in the Client contact card, then Save changes. You can also fill it in under Client contact when you create the brand
A client contact is not a tag: tags only organize your brands and are never contacted.
A portal link opens this brand's reports and approvals with no sign-in. Enable portal, Copy portal link, Refresh link or Revoke portal. See Client portal.
Clients who sign in on your domain and see only this brand. You need a verified domain with the app served on it first. Agency Plus includes 100 client seats, separate from team seats. See Client access.
Before you rely on the numbers, check that:
Brand name is the name customers and AI use
Website is your main domain
Brand description says what you do and for whom
Brand aliases cover the other names AI uses (and you have reviewed the suggestions)
Categories match the topics you want prompts about
Market is the country and language you sell in
For agency brands, also:
Client contact is filled in for report delivery
The Client portal is on, or a client seat is invited, if the client needs access
Click Save changes at the top of the page before you leave. If you try to leave with unsaved changes, the app asks first.
Add that name as a Brand alias, or accept it from the suggested aliases. Past reports are recounted in the background.
Categories are discovered from your reports. Remove the ones that don't fit and add your own.
The site may be new, unreachable or blocking automated visits. Fill in the description and details by hand with Edit brand.
Setting | Purpose | Priority |
|---|---|---|
Brand name | What reports look for | Essential |
Website | Which cited pages are yours | Essential |
Brand aliases | Other names that count as naming you | High |
Brand description | Context for new prompts | Medium |
Categories | Topics for new prompts | Medium |
Market | Country and language of reports and content | Medium |
Client contact | Report delivery and the client portal | Agency |
Client seats | Client sign-in to one brand | Agency Plus |
Email [email protected] and I'll help.
