Whether you're starting with your first brand or managing dozens for clients, this guide covers everything you need to know about brand management.
If you're new to Rank Prompt, you'll create your first brand during onboarding:
Brand Info — Enter name and website
First Report — Create your initial visibility report
After onboarding, your brand is ready with:
Basic settings configured
First report running
Categories discovered automatically
Go to Brand switcher → My Brands
Click the "New Brand" button in the top right.
Field | Required | Description |
Brand Name | Yes | Official business name |
Website | Yes | Primary website URL |
Description | No | About the brand (helps with prompt generation) |
Primary Country | No | Default market (defaults to US) |
Primary Language | No | Default language (auto-set from country) |
Click "Create Brand" and you're done!
The brand is now available in your brand switcher.
The brand switcher is in the navigation header:
Click the current brand name
Dropdown shows all your brands
Click to switch
Dashboard updates to show new brand's data
Reports, schedules, and analytics change context
Your navigation position stays the same
Tip: You can switch brands from any page without losing your place.
The My Brands page lists all brands you have access to:
Column | Description |
Logo | Auto-fetched from website |
Name | Brand name |
Website | Link to brand site |
Reports | Total report count |
Last Report | When last report was created |
Actions | Manage button |
Search: Type to find brands by name or website
Sort options:
Newest First (default)
Oldest First
Brand A-Z / Z-A
Most/Fewest Reports
Click "Manage" to go to that brand's My Brand page where you can:
Edit brand information
Update settings
Delete the brand (owners only)
Switch to the brand you want to edit
Go to Brand → My Brand in the sidebar
Or: From My Brands list, click "Manage"
Click "Edit Brand" button
Make your changes
Click "Save Changes"
Field | Description |
Brand Name | Update the official name |
Website | Change the primary URL |
Description | Add/update brand information |
Aliases | Add variations of your brand name |
Categories | Manage industry categories |
Primary Country | Set default market |
Primary Language | Set default language |
Warning: Deleting a brand permanently removes all associated data including reports, schedules, and analytics.
Only Owners can delete brands.
Go to Brand → My Brand
Click "Delete" button
Confirm in the modal
The brand itself
All reports
All scheduled reports
All analytics data
All collaborator access
Consider pausing instead: If you might need the brand later, consider removing collaborators and keeping it inactive rather than deleting.
Do:
Use official business names
Be consistent across your portfolio
Include company suffixes if formal (Inc, LLC)
Don't:
Use nicknames
Include location unless part of name
Change names frequently (breaks tracking)
For agencies:
One brand per client
Use consistent naming: "ClientName - Market"
Set up schedules per client
For multi-product companies:
One brand per major product line
Or one brand with categories for products
Use the primary domain
Include https://
Don't use specific page URLs
Good: https://acme.com
Bad: https://acme.com/products/widget
You might:
Not be the owner
Have pending operations
Try again in a few minutes
The logo is fetched from your website. If missing:
Website might block logo fetching
Try updating the website URL
A placeholder will show instead
Check the brand switcher—you might have accidentally switched. Click it and select the correct brand.
Action | How |
Create brand | My Brands → New Brand |
Switch brand | Header dropdown |
Edit brand | My Brand → Edit Brand |
Delete brand | My Brand → Delete (owners only) |
View all | Brand → My Brands |
Configure brand settings for accurate tracking
Add team members (Agency plan)
Contact us at [email protected] — we're happy to help!