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What are Brands?

Understand what brands are in Rank Prompt, why they matter, and how they help you organize your AI visibility tracking.

In Rank Prompt, a Brand represents a business, product, or client you want to track across AI platforms. Everything in Rank Prompt is organized around brands.

The Brand Concept

Think of a brand as a container that holds:

  • 📊 Reports — All visibility reports for that business

  • 📅 Scheduled Reports — Automated tracking configurations

  • 📈 Analytics — Performance data and trends

  • 🏷 Settings — Name, website, aliases, categories

  • 👥 Team — Collaborators (Pro plan and up)

Why Brands Matter

1. Organization

If you manage multiple businesses or clients, brands keep everything separate:

My Brands
── Acme Corp → 15 reports, 3 schedules
── Widget Inc → 8 reports, 2 schedules
── My Startup → 22 reports, 5 schedules

2. Accurate Tracking

Each brand has its own:

  • Name — Used to detect mentions in AI responses

  • Aliases — Alternative names AI might use

  • Website — For citation tracking

Without these, we couldn't accurately identify when AI mentions YOUR brand.

3. Team Collaboration

Starting on the Pro plan, you can invite collaborators to specific brands:

  • Share access with clients

  • Let team members focus on their accounts

  • Control who sees what


Brand Limits by Plan

Each plan includes a maximum number of brands:

Plan

Brand Limit

Free

Up to 3 brands

Starter

Up to 10 brands

Pro

Up to 100 brands

Agency

Up to 500 brands

Agency Plus

Up to 1,000 brands

💡 If you need more brands, upgrade your plan from Settings → Plans & Billing.


The Brand Switcher

In the navigation header, you'll see a dropdown with your current brand:

Click it to:

  • Switch between your brands

  • See all available brands

  • Create a new brand

When you switch brands, the entire dashboard updates to show data for that brand.

💡 Tip: The brand switcher appears on most pages. You can switch context anytime without losing your place.


What's Inside a Brand

Brand Name

The official name of the business. This is what we look for in AI responses.

Example: "Acme Corporation"

Website

The brand's primary website. Used for:

  • Logo display

  • Citation tracking

  • Domain verification

Example: "https://acme.com"

Brand Description

Optional detailed information about the brand. This helps when:

  • Generating prompts for reports

  • Understanding context for AI queries

Brand Aliases

Alternative names AI platforms might use:

Official Name

Possible Aliases

Acme Corporation

Acme, Acme Corp, ACME Inc

International Business Machines

IBM, Big Blue

The Coca-Cola Company

Coca-Cola, Coke

Without aliases, you might miss mentions that use variations of your name.

Categories

Industry categories discovered during reports:

Example: Software, CRM, Sales Tools, B2B

Categories help:

  • Organize prompts

  • Filter analytics

  • Generate relevant prompts

Default Country & Language

Your primary market settings:

  • Used as defaults for new reports

  • Applied to content generation

  • Set for outreach emails


Brand Roles

Role

Can View

Can Edit

Can Delete

Can Manage Team

Owner

Yes

Yes

Yes

Yes

Editor

Yes

Yes

No

No

Viewer

Yes

No

No

No

  • Owner: Full control, typically the brand creator

  • Editor: Can run reports and make changes

  • Viewer: Read-only access (great for clients)


Common Use Cases

Marketing Agency

Track multiple clients:

  • Each client = 1 brand

  • Separate reports and analytics

  • Share viewer access with clients

Multi-Brand Company

Track different product lines:

  • Main company brand

  • Product A brand

  • Product B brand

Freelancer/Consultant

Track your client work:

  • Your own business brand

  • Client brands you manage

Single Business

Even with one business, brands help you:

  • Keep everything organized

  • Set up proper aliases

  • Configure defaults


Getting Started with Brands

If You're New

Your first brand is created during onboarding. You can:

  1. Create reports immediately

  2. Edit brand settings later

  3. Add more brands as needed

If You Need Multiple Brands

  1. Go to Brand → My Brands in the sidebar

  2. Click "New Brand"

  3. Follow the setup wizard


Summary

What

Why

Brand

Container for all visibility data

Brand Switcher

Quick navigation between brands

Aliases

Catch all variations of your name

Roles

Control access for team members


Next Steps

  • 🆕 Create and manage brands

  • ⚙ Configure brand settings

  • 👥 Add team collaborators


Questions?

Contact us at [email protected] — we're happy to help!

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