What are Brands?

In Rank Prompt, a Brand represents a business, product, or client you want to track across AI platforms. Everything in Rank Prompt is organized around brands.

The Brand Concept

Think of a brand as a container that holds:

• Reports — All visibility reports for that business

• Scheduled Reports — Automated tracking configurations

• Analytics — Performance data and trends

• Settings — Name, website, aliases, categories

• Team — Collaborators (on Agency plan)

Why Brands Matter

1. Organization

If you manage multiple businesses or clients, brands keep everything separate:

My Brands
── Acme Corp → 15 reports, 3 schedules
── Widget Inc → 8 reports, 2 schedules
── My Startup → 22 reports, 5 schedules

2. Accurate Tracking

Each brand has its own:

• Name — Used to detect mentions in AI responses

• Aliases — Alternative names AI might use

• Website — For citation tracking

Without these, we couldn't accurately identify when AI mentions YOUR brand.

3. Team Collaboration

On Agency plans, you can invite collaborators to specific brands:

• Share access with clients

• Let team members focus on their accounts

• Control who sees what

The Brand Switcher

In the navigation header, you'll see a dropdown with your current brand:

Click it to:

• Switch between your brands

• See all available brands

• Create a new brand

When you switch brands, the entire dashboard updates to show data for that brand.

Tip: The brand switcher appears on most pages. You can switch context anytime without losing your place.

What's Inside a Brand

Brand Name

The official name of the business. This is what we look for in AI responses.

Example: "Acme Corporation"

Website

The brand's primary website. Used for:

• Logo display

• Citation tracking

• Domain verification

Example: "https://acme.com"

Brand Description

Optional detailed information about the brand. This helps when:

• Generating prompts for reports

• Understanding context for AI queries

Brand Aliases

Alternative names AI platforms might use:

Without aliases, you might miss mentions that use variations of your name.

Categories

Industry categories discovered during reports:

Example: Software, CRM, Sales Tools, B2B

Categories help:

• Organize prompts

• Filter analytics

• Generate relevant prompts

Default Country & Language

Your primary market settings:

• Used as defaults for new reports

• Applied to content generation

• Set for outreach emails

Brand Roles

• Owner: Full control, typically the brand creator

• Editor: Can run reports and make changes

• Viewer: Read-only access (great for clients)

Common Use Cases

Marketing Agency

Track multiple clients:

• Each client = 1 brand

• Separate reports and analytics

• Share viewer access with clients

Multi-Brand Company

Track different product lines:

• Main company brand

• Product A brand

• Product B brand

Freelancer/Consultant

Track your client work:

• Your own business brand

• Client brands you manage

Single Business

Even with one business, brands help you:

• Keep everything organized

• Set up proper aliases

• Configure defaults

Getting Started with Brands

If You're New

Your first brand is created during onboarding. You can:

1. Create reports immediately

2. Edit brand settings later

3. Add more brands as needed

If You Need Multiple Brands

1. Go to Brand → My Brands in the sidebar

2. Click "New Brand"

3. Follow the setup wizard

Summary

Next Steps

• Create and manage brands

• Configure brand settings

• Add team collaborators

Questions?

Contact us at [email protected] — we're happy to help!