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Visibility Map & Insights

Discover how to use the interactive Visibility Map and Analytics Insights to identify new tracking opportunities based on your actual website traffic.

The Visibility Map is a powerful feature that combines your scheduled report tracking with Google Search Console data to show where you're tracking, where you're missing, and where you should focus next.

Requirements

To use the Visibility Map, you need:

  • ✅ Google Analytics connected with Search Console

  • ✅ At least one scheduled report with location configs

Don't have analytics connected? Go to AI Dashboards → Website Analytics to connect your Google accounts.


Finding the Visibility Map

  1. Navigate to Reports → Scheduled Reports

  2. The Visibility Map appears at the top of the page (if you have GSC connected)


Understanding the Map

What You're Seeing

The map shows:

  • 🟢 Green markers — Countries/regions where you have active tracking

  • 🟡 Yellow markers — Suggested regions based on your traffic

  • 📊 Marker size — Relative importance (traffic volume or prompts count)

Marker Types

Marker

Meaning

Your Location Configs

Where you're currently tracking

Suggested Countries

Where you have traffic but no tracking

Suggested Regions

Specific cities with high traffic


Creating Configs from the Map

One-Click Creation

See a suggested country you want to track?

  1. Click the yellow marker on the map

  2. A tooltip shows traffic data for that region

  3. Click "Create Config"

  4. The Add Config modal opens pre-filled with that location

Why This Matters

Instead of guessing which markets to track, the map shows you where your actual visitors are coming from. Track visibility where it matters most to your business.


Analytics Insights Card

Below (or alongside) the map, you'll see the Analytics Insights Card:

What It Shows

Insight

Description

Top Countries

Countries with most Search Console impressions

Top Regions

Specific cities/regions with significant traffic

Missing Coverage

Highlighted if you have traffic but no tracking

Taking Action

Each insight has quick actions:

  • "Track this market" — Creates a new location config

  • "View details" — Shows full traffic breakdown


Suggested Prompts from GSC

When creating a new location config from insights:

  1. Select a country

  2. Click "Get suggestions for [Country]"

  3. See queries from Search Console:

Query Type

Description

📈 Trending

Queries with growing impressions (green arrow)

🎯 High Opportunity

Queries with high impressions you could rank for

Select queries to add them as prompts — they become your tracking keywords!


Map Coverage Stats

Reading the Stats

Tracking: 5 countries | 12 regions
Coverage: 78% of traffic
Missing: Germany, France (22% of traffic)

What Good Coverage Looks Like

Coverage

Status

90%+

✅ Excellent — you're tracking most of your traffic sources

70-90%

🟡 Good — consider adding missing high-traffic regions

Below 70%

⚠ Gaps — you might be missing important markets


Best Practices

🎯 Prioritize by Traffic

Don't track every country. Focus on:

  1. Your top 5 traffic sources first

  2. Markets with business potential

  3. Regions showing growth trends

🔄 Review Monthly

Traffic patterns change. Check the map monthly:

  • New countries appearing in your traffic?

  • Regions growing faster than others?

  • Add tracking as your audience expands

📊 Connect It to Revenue

The best markets to track are where you:

  • Have actual customers

  • See high engagement

  • Generate revenue

Traffic alone doesn't mean opportunity — combine with your business data.

🗣 Consider Language

A country suggestion (e.g., Canada) might need multiple configs:

  • Canada - English

  • Canada - French

Check your actual traffic to see which languages matter.


Using Insights Without the Map

Even without the visual map, the Analytics Insights Card provides:

  • List of suggested countries

  • List of suggested regions/cities

  • Quick-add buttons for each

This appears when:

  • You have GSC connected but not enough data for the map

  • You're viewing on a smaller screen


Common Scenarios

Scenario 1: Expanding to New Markets

Situation: You're a US-based business seeing UK traffic.

Action:

  1. Check the Visibility Map — see UK in suggestions

  2. Click the UK marker

  3. Create a location config for UK - English

  4. Add relevant prompts from GSC suggestions

Scenario 2: Discovering Hidden Markets

Situation: You didn't know you had German traffic.

Action:

  1. Map shows Germany as suggested (yellow marker)

  2. Investigate — do you have German content?

  3. If yes, add tracking to see your visibility there

  4. If no, consider localizing content for that market

Scenario 3: Optimizing Existing Coverage

Situation: You track US nationally but see city-level data.

Action:

  1. Map might suggest specific cities (NYC, LA, Chicago)

  2. Add city-level configs for deeper insights

  3. Compare national vs local visibility

  4. Optimize content for specific markets


Troubleshooting

Map Not Showing

Possible causes:

  • Google Analytics not connected → Connect in Website Analytics

  • Search Console not linked to GA → Link in Google Search Console

  • Not enough traffic data → Wait for more impressions

No Suggestions Appearing

Possible causes:

  • All your traffic regions already have configs

  • Very low traffic overall

  • GSC data not yet synced (wait 24-48 hours after connecting)

Suggestions Don't Match Business

The map shows traffic data, not business intent. You might see:

  • Bot traffic from random countries

  • Irrelevant traffic sources

Use your judgment — only track markets that matter to your business.


Summary

Benefit

How

Find opportunities

See where you have traffic but no tracking

Prioritize markets

Focus on high-traffic regions first

Save time

Create configs with one click

Get prompts

Use GSC suggestions instead of guessing


Next Steps

  • ⚙ Manage your schedules

  • 📊 Analyze performance

  • 🔗 Connect Google Analytics


Questions?

Contact us at [email protected] — we're happy to help!

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