Analyzing Schedule Performance

The real power of scheduled reports is seeing how your AI visibility changes over time. The Analytics tab gives you insights that one-time reports simply can't provide.

Accessing Analytics

1. Go to Reports → Scheduled Reports

2. Click on any schedule

3. Click the Analytics tab (or the chart icon)

The Analytics Dashboard

Overview Cards

At the top, you'll see summary cards:

Understanding Trends

Visibility Score Over Time

The main chart shows your visibility score for each run:

Reading the chart:

• Upward trend — Your optimizations are working

• Flat line → — Stable visibility, competitors aren't gaining

• Downward trend — Time to investigate and improve

What Causes Visibility Changes?

Prompt-Level Analytics

The Prompts Table

Each prompt shows:

Identifying Winners and Losers

Winners (Focus here to maintain):

• Prompts where you consistently rank #1-3

• Prompts with upward trends

Needs Work (Prioritize improvements):

• Prompts where you dropped significantly

• Prompts where you never appeared

Comparing Periods

Period Selector

Use the date selector to compare:

Taking Action on Insights

When Visibility Drops

1. Check which prompts dropped — Look at the prompt table

2. Review content for those topics — Is it outdated?

3. Check competitors — Did they publish new content?

4. Look at citations — Are you still being cited?

When Visibility Increases

1. Identify what worked — Which prompts improved?

2. Replicate success — Apply same strategy to other prompts

3. Double down — Create more content in winning areas

When a Specific Prompt Declines

1. Open the prompt detail by clicking on it

2. Check Responses tab — what are AI platforms saying?

3. Check Sources — who's getting cited instead?

4. Update your content to be more comprehensive

Using Analytics for Reporting

Export Data

Click the Export button to download:

• CSV of all runs with scores

• Prompt-level performance data

• Trend analysis summary

Share with Stakeholders

Use the exported data for:

• Monthly marketing reports

• Client visibility reports

• ROI analysis

Reports History Tab

Switch to the Reports History tab to see:

Click any row to see the full report details.

Best Practices for Analysis

Review Weekly

Set a calendar reminder to check your analytics weekly. Look for:

• Unexpected drops

• Winning prompts to celebrate

• Opportunities to improve

Track Over Time

Don't panic at single-run fluctuations. Look at the trend line:

• 4+ data points give reliable trends

• Weekly schedules need 1+ month for good trends

• Monthly schedules need 3+ months

Focus on Actionable Insights

Don't just look at scores — ask:

• "What can I do to improve this?"

• "What content needs updating?"

• "Which topics should I create new content for?"

Compare Configurations

1. Note which markets perform best

2. Learn from high-performing regions

3. Apply those learnings to lower-performing ones

What Good Analytics Look Like

Healthy Schedule

• Visibility trending upward or stable

• Most prompts maintaining rankings

• No unexpected drops

Needs Attention

• Visibility declining for 2+ consecutive runs

• Several prompts dropped significantly

• New competitor appearing consistently

Requires Action

• Visibility dropped 10%+ suddenly

• Multiple previously-ranking prompts now unranked

• Zero appearances in recent runs

Troubleshooting Analytics

"Not Enough Data"

You need at least 2 runs to see trends. Wait for more runs or:

• Click Run Now to generate data immediately

Inconsistent Results

AI responses can vary. Look at trends over 4+ runs rather than comparing two individual runs.

Missing Historical Data

Analytics only show data from when the schedule was created. You can't see data from before the schedule existed.

Next Steps

• Use the Visibility Map for geographic insights

• Manage your schedules based on insights

• Improve your results with actionable tips

Questions?

Contact us at [email protected] — we're happy to help!