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All collectionsScheduled ReportsAnalyzing schedule performance

Analyzing schedule performance

Read a report's results over time: the Summary of its latest run in every market, each prompt run by run, its trends, its markets side by side, the pages its answers cite and its run history, and what to do when visibility moves.

The point of a Scheduled Report is to see how your AI visibility changes over time and across markets. Its page gives you that in its tabs: Summary, Prompts, Trends, Markets, Sources and History. (Delivery holds the client email of a Scheduled Report.)

Opening a report

  1. Go to Reports in the sidebar (under Visibility)

  2. Set Kind of report to Scheduled to see only the Scheduled Reports

  3. Click a report

The page opens on the Summary tab.


The Summary tab

The Summary answers "how did the latest run go, where, and on which AI platforms?"

The market filter

The Market selector narrows the tab to one market. Leave it on All markets to read the report as a whole. The choice stays in the page address, so a link you share opens on the same market.

The tiles

Tile

What it shows

Visibility

Of the answers the latest run collected, the share that named your brand, with the change from the run before

Cited pages

Pages the answers of the latest run cited

Answers

Every answer the runs collected

Active prompts

Prompts the active markets ask on each run

Markets

A card lists every market with its visibility on the latest run and the change since its previous run. A market that hasn't run yet shows No run yet.

When two runs did not ask the same

A run's change against the run before counts only the answers both runs asked: the same prompt, on the same AI platform, in the same market. Adding a prompt, an AI platform or a market never reads as a gain or a loss. A small mark next to a change says what the latest run asked that the one before did not.

Platform performance

For each AI platform, how often its answers name your brand, with your average and best rank. With a market selected, it only counts that market: that is how you find the AI platform holding one market back.


The Prompts tab

Every prompt of the report, with Search prompts, Category and Status filters:

Column

What it shows

Prompt

The prompt, with {city} where each market's city goes

Asked in

Every market, or the one market that asks it

Runs

How many runs asked it

Latest

Visibility on the latest run

Trend

How its visibility moved

A prompt reworded once or more carries a mark: its trend goes on across the change. Expand a prompt to see what each market asks: a market in another language shows its translation, which you can edit or translate again there.

Click a prompt for Runs of this prompt: its visibility on each run, and what each AI platform answered.


The Trends tab

The Trends tab answers "how did visibility move across runs?" Filter it by Markets and prompt categories.

Section

What it shows

Total runs, Prompts tracked, Avg visibility

The runs, prompts and average visibility under the filters

Visibility trends by market

One line per market, one point per run

Platform performance

Each AI platform's rate of answers that name you

Prompts by run

A grid of prompts by run, shaded by visibility or brand position

Prompt performance

Each prompt's latest and average visibility and its trend

The charts draw only the days with data: a day without a run is skipped, so a line never dips to zero for a day nothing ran.

The same views, for any reports you pick, live on Visibility > Trends. See Visibility trends over time.


The Markets tab

Every market side by side: Visibility by market run by run, Prompts by market (each prompt's visibility in each market's latest run), the map, and the pages each market's answers cited. See Understanding locations.


The Sources tab

Cited pages lists every page this report's answers cited. It is the same table as Sources > Citations, limited to this report. See What are citations?


The History tab

Every run of the report, newest first:

Column

What it shows

Run

When it started

Started by

Schedule, You, Agent, API, Setup or Lead

Status

Queued, running, completed, partly failed or failed

Markets

How many markets are done

Visibility

The run's visibility across its markets

Open a run to see its result in each market and Open the result. Retry failed markets runs only the markets that failed. Owners and editors can Remove this result for one market of one run; the other markets and runs stay.


Acting on what you see

When visibility drops

  1. Filter the Summary to each market: which market dropped?

  2. Check Platform performance: on which AI platform?

  3. Open the prompts on the Prompts tab and read the answers: who is named instead?

  4. Check the Sources tab: which pages do the answers cite now? Visibility > Fan-outs shows what the AI platforms searched before answering.

  5. Update or create the content those answers draw on

When visibility rises

Find which prompts and markets improved, apply the same approach where you lag, and build on it.


Sharing the results

  • Share in the page header creates a public, read-only view of the report's runs (see Shares)

  • Client reports builds a branded document from it

  • On Agency and Agency Plus, the Delivery tab emails each run to your client


Read trends, not single runs

AI answers vary from run to run. Look at the line over several runs before you react: a weekly report needs about a month of runs, a monthly one a few months.


Troubleshooting

A tab is empty

The Summary fills in after the first completed run, and trends need at least two runs. Click Run now to get data right away.

A market shows "No run yet"

It was added after the latest run, or it is paused. It reports from the next run it takes part in.


Next steps

  • The map and suggested markets

  • Understand markets and places

  • Manage your Scheduled Reports


Questions?

Email [email protected] and I'll help.

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