Your first report runs inside a short conversation with the agent on Home. It asks for two things, reads your website, proposes the rest, and runs the report for you. It is free, needs no credit card, and only reads your public pages: nothing on your site is published or changed.
Create your account with your email or with Google. Your first report is free. No credit card.
On Home, the agent opens the conversation and asks who it is working with:
My own business or brand: a shop, clinic, restaurant, app or local service
An agency: you track brands for your clients
A freelancer or consultant: you do SEO or marketing for a few clients
Something else: a student, a researcher, or just curious
Your answer shapes the rest of the setup. If you pick An agency, the agent also offers a free 30 minute call with an AI search strategist; you can book it or keep going.
Tip: You can paste your website straight away to skip ahead.
Paste the address people visit. The agent reads your public pages to work out your category, your competitors and the prompts buyers type into AI. An unfinished site is fine.
No website? Paste whatever your customers land on, such as a Google Business Profile listing or a social profile. It tells the agent less, so check what it comes back with.
The agent shows a card with your category, the names you go by (your brand aliases) and your market: the country and language it writes your prompts in and reads the answers in.
Yes, that's us moves on
Something's off lets you correct it, or you can type what to change
Then it asks where you sell. If it found a city on your site, confirm it with Yes, that's right or pick Somewhere else; if not, type your city. Choose Across the whole country if you sell nationwide. AI names different brands in different cities, so a local business is best tracked in its city.
The agent writes a first set of prompts from your own site (9 by default, spread over 3 categories). This set is yours:
Cut the ones that do not fit
Type a prompt of your own and it is added word for word
Show me a different set writes another set of the same size
When it reads like your business, click Run the report.
The report runs on ChatGPT, Claude and Google AI Mode (AI Overviews), the three AI platforms every new report starts with. When the answers land, the agent shows where you stand today, starting with your Visibility score: out of every AI answer collected, the share that named your brand.
Gemini, Grok and Perplexity can join any report you run next. See Understanding credits for what each costs.
Click What should I do about it?. The agent reads the whole report and turns it into a plan, in priority order, saved as tasks on your Tasks board. Then it offers to start the top task with you, or you can point it somewhere else in your own words.
Tip: You can leave at any point. Your setup is saved, and Home shows Finish setup so you can pick up where you left off.
Once your first report is in, you run the next ones yourself: Create report on Visibility > Reports, or the + button at the top of the sidebar, opens the report wizard. You fill in your market and AI platforms, pick categories, review the prompts and click Analyze visibility. See Creating a report.
Every report page has the same tabs:
Tab | What it shows |
|---|---|
Prompts | Every prompt, whether the answer named you (Named or Not named), your best rank and the brands named instead |
How to fix your results | Show me what to fix turns the report into tasks: quick wins, topics to cover and what the pages AI cites do that yours do not |
Competitors | Your share of voice against every competitor AI named, and the prompts each one wins without you |
Sources | The domains and pages the answers cited, and your citation share |
By platform | Each prompt against each AI platform, to spot where you are missing |
See Understanding report results for each tab in detail.
After your first report:
Track it on a schedule: a Scheduled Report asks the same prompts again as often as you choose, so your score becomes a trend
Work your tasks: open Tasks, take the top one and mark it done; the next report shows the effect
Ask the agent: Chat with agent on Home, or the agent button in the bottom-right corner
Write content AI can cite: Content > Articles
Earn mentions on the sites AI cites: Outreach > Backlink outreach
Check your site: Explorer > Site health
Setup, in the gear menu at the foot of the sidebar, lists five milestones from your first report to authority at scale, with the steps for each.
Run more than one report before you draw conclusions: AI answers vary from one run to the next
Start with the prompts that do not name you: they are your biggest openings
Look at the sources: the pages AI cites are where a mention of you counts most
Keep your prompts in your buyers' words: a prompt should read like something a customer would type
Understanding report results: make sense of your data
The AI visibility page: every report in one view
Scheduled Reports: set up recurring tracking
Improve your results: turn a report into action
Email [email protected] and I'll help.
