Competitor SEO Comparison lets you benchmark your page's technical performance against competitors. See who's winning on performance, accessibility, and SEO—and by how much.
Understanding how you stack up against competitors helps you:
Prioritize improvements that give you a competitive edge
Set realistic goals based on industry benchmarks
Identify weaknesses where competitors outperform you
Celebrate wins where you're ahead
From the sidebar, click SEO Audits → Competitors.
Choose a tracked page from the dropdown. Competitors are compared against this page.
Click Add to add a competitor:
Label: A friendly name (e.g., "Competitor A")
URL: The competitor's page URL
Click Add Competitor
Click the play icon next to the competitor
Audit runs (30-60 seconds)
Results appear with comparison
Each competitor audit costs 5 credits.
For each metric (Performance, Accessibility, Best Practices, SEO):
Element | Description |
Your Score | Left side, green if higher |
Visual Bar | Relative comparison |
Their Score | Right side, red if higher |
Difference | Point difference (+/- value) |
Green bar extends left: You're ahead
Red bar extends right: They're ahead
Equal bars: Similar scores
Performance: You: 85 [====▲====] Them: 72 +13
This means:
You have 85 performance score
Competitor has 72
You're ahead by 13 points
The competitor audit runs a full Lighthouse audit and compares:
Metric | What It Means |
Performance | Page load speed |
Accessibility | Usability for all users |
Best Practices | Security and standards |
SEO | Search optimization |
Each competitor card shows:
Competitor name and URL
Last audit date
Score comparison
Audit status
Re-run audits to check for changes
Click the play button
New audit replaces old results
Track competitor changes over time
To remove a competitor:
Click the trash icon
Confirm deletion
Competitor and history removed
You have a competitive advantage in that area
Maintain your lead by monitoring
Consider other areas where you might be behind
Identify what they're doing better
Prioritize fixes in those areas
Run another audit after improvements
If scores are close (within 5 points):
Neither has a significant advantage
Focus on other differentiators
User experience matters more than small differences
Add competitors who:
Target the same audience
Rank for similar keywords
Are considered industry leaders
Don't compare against irrelevant or very different sites.
Run competitor audits monthly
Track trends over time
Notice if competitors improve significantly
Use competitor data to:
Prioritize improvements where you're behind
Justify optimization efforts to stakeholders
Celebrate where you're winning
Yes, you can compare your homepage against a competitor's homepage, or your product page against theirs. Just add the specific URLs.
Monthly is usually sufficient unless:
You're actively optimizing
Competitors recently launched changes
Your industry moves fast
Competitor audits are identical Lighthouse audits—we just run them on competitor URLs and show comparison views.
No. Audits use standard Lighthouse requests that look like regular web traffic. Competitors cannot identify RankPrompt requests.
Causes:
Competitor site is down
URL is incorrect
Site blocks automated requests
Solutions:
Verify URL is correct
Try visiting the URL manually
Try a different competitor page
Causes:
Page loads differently for automated requests
Site has A/B testing or personalization
Caching variations
Solutions:
Run multiple audits
Compare with Chrome DevTools Lighthouse
Try auditing their homepage instead
Lighthouse Audits - Understand what Lighthouse measures
Technical SEO Audit - Check technical factors
If you have questions about competitor comparison, contact us at [email protected].
