Your page competes with a handful of pages for the same searches and the same AI answers. The Competitors tab of Site health audits those pages the same way it audits yours, so you can see where you are ahead and where you are behind.
Open Site health and pick the Competitors tab
Select your page
Click Add competitor
Enter the competitor's Page URL and a Label, or pick one From your AI competitors (the competitors your reports found)
Click Add
Compare like with like: your pricing page with theirs, your homepage with theirs. Social networks and video platforms cannot be audited.
Click Run audit on the competitor. Each competitor audit costs 1 credit and needs Starter or higher; owners and editors can run it. If one fails, Retry audit.
You vs N competitors: the headline of how you stand
Side-by-side scores: Performance, Accessibility, Best practices and SEO for you and each competitor, the Overall score and the Trend across runs
View competitive radar: all four scores on one chart, you against every audited competitor
Where they are ahead:
Performance: look at their image sizes and how much script they load
SEO: compare their titles, descriptions and structured data
Accessibility and Best practices: usually quick wins on your side
A competitor never sees that you audited them: it is a normal page load.
Remove competitor takes it off the list.
This tab compares page quality. To compare how your whole site does on Google (organic keywords, top 10, traffic), open the Google tab of Visibility > Competitors; for the keywords competitors rank for that you do not, open Explorer > What competitors win and its In Google tab. See Keywords and rank tracking.
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