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Content calendar

See every article of a brand on one calendar, from the plan date to the day it went live, with Autopilot's upcoming slots, by month or by week.

The content calendar puts a brand's articles on the dates that matter: when the content plan wants them, when they are scheduled, and when they went live. It lives in two places:

  • Content > Content calendar shows only the articles, their review dates and the upcoming Autopilot slots.

  • Brand > Calendar shows the same articles plus scheduled report runs, scheduled outreach emails, Business Profile posts and task due dates, and an Upcoming runs map of your Scheduled Reports.

You can also press Cmd+K (Ctrl+K on Windows) and type "calendar".

What it shows

  • Articles, each on the date that matters for where it stands (see below)

  • Autopilot articles: the upcoming slots of the Content Autopilot, as many as the monthly cap leaves, each naming where it publishes

  • Review dates: published articles whose facts are due for a check

Brand > Calendar adds the scheduled report runs (the next runs a report's frequency implies are drawn faded), scheduled outreach emails, Business Profile posts and open tasks on their due date.

Next to the grid, Upcoming events lists what comes next.


Where each article stands

State

Where it sits on the calendar

Planned

The date your content plan gave it; nothing has been written yet

Queued

Waiting for its generation to start

Generating

Being written now, with the current step

Ready for review

Written and waiting for you in the editor

Scheduled

The time it will go live on a connected site

Waiting for merge

In a pull request on your GitHub repository; it goes live when it merges

Published

The day it went live, with a link to the live page

Failed

When generation or a scheduled publish gave up, with what went wrong

Once an article is published or scheduled, its plan date is no longer shown. A scheduled publish that failed after its retries brings the plan date back, and the brand owner gets a notice in the bell and by email (Scheduled publish failed in Notifications).

Click any article to open its details: its state, where it was sent, and a link to the editor or the live page.


The tiles

The tiles above the grid count the articles in view by state: Planned, In progress (queued and generating), Ready for review, Scheduled (scheduled and waiting for merge), Published and Failed. When Autopilot is on, a line says when its next run is due.


Month and week

  • Switch between Month and Week at the top of the grid; Today jumps back to the current date.

  • The week view is a one-column agenda on a phone.

  • The view you pick stays in the address, so a shared link opens the same view.

Editors see New article on the content calendar (it opens Start from scratch) and New scheduled report on Brand > Calendar.


Reminders to publish

When the agent sets up your brand, it proposes a content plan: four weeks of articles from your best opportunities, two or three a week at 09:00 in your time zone. At the end it asks how they go out. Publish them for me hands the plan to Autopilot. Remind me to publish works on every plan:

  • Each planned article becomes a task on your board, due on its date, and shows on Brand > Calendar on that day

  • On the day, the reminder arrives in the bell and by email. It is emailed even though the Reminders email in Notifications is off by default, since you asked for it; the Unsubscribe link your mailbox shows next to the sender stops them

  • The reminder never closes the task: it stays open until the article goes live, or until you move it yourself


Agency mode

In agency mode, Content > Calendar is the portfolio calendar: the scheduled reports, board cards, article dates and reviews of every brand you manage, each event under its brand's name, including each brand's upcoming Autopilot slots. Use the brands filter to focus on a few.


Asking the agent

The agent reads the same calendar: ask "what is going out this week?" or "which articles failed to publish?" and it answers from the brand's report runs, articles and tasks.


Plan requirements

The calendar is available on every plan. Scheduling an article needs Starter or higher on the brand owner, like publishing. The portfolio calendar is part of Agency Plus.


Next steps

  • Publishing your content: schedule an article

  • Content Autopilot: fill the calendar on the days you pick

  • AI content generation overview: plan several articles at once


Questions?

Email [email protected] and I'll help.

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