This guide walks through running an audit and reading every tab. For what Brand Audit is and what it costs, see What is Brand Audit?
Go to Visibility > Brand Audit. The first time, the page walks you through it:
Brand setup: if the brand has no facts yet, Analyze website reads your site to fill them in (the first analysis of a brand is free), or Skip
Location: pick the Country, a City or region if you want one, and the Language of the prompts. With Search Console connected, the countries your traffic comes from are listed first
Run audit: 10 credits. The six models answer in about 30 to 40 seconds
Results: a first look at what the models said. Generate action plan analyzes the cited pages and writes recommended tasks, or View results only skips it for now
Running an audit needs Starter or up (the brand owner's plan), as an owner or editor.
Run audit at the top of the page opens the audit for a new place: pick the country, city or region and language, check What the audit costs and click Start audit
Re-run audit, next to the results, runs the same place again
The results of the audit you are viewing. The country (and city) sits above them, with Re-run audit and Share read-only link.
Number | What it tells you |
|---|---|
Sentiment | How positively the answers describe you, across both prompts |
Models that mention you | How many of the models that answered talked about your brand, out of those that answered |
Negative sources | Cited pages that speak about you negatively |
Self-citation rate | Of the pages the web search models cited, the share on your own site |
Each shows its change since your previous audit for the same country and city. Your first audit has nothing to compare with and becomes the baseline.
Key themes detected: what the answers keep saying about you, with how often
Sentiment by source type: the average tone of the cited sources, grouped by kind of site
One row per model, with its answers to both prompts:
Column | What it shows |
|---|---|
Model | The AI platform and the model that answered |
Freshness | Live web for the models that search the web; the training cutoff for the others |
Status | Whether it mentioned you, with Newly mentioned or Lost mention when that changed since your previous audit |
Information and Reputation | The tone of its answer to each prompt |
Sources | The pages it cited; Links to your site marks an answer that cites your own site |
A model that answers from training only knows the web up to its cutoff: a "no mention" can simply mean your brand is newer than that. Aliases AI used lists the names the models used for you; add the ones you recognize as brand aliases in Brand settings.
Click a row to read the full answer, with the prompt type (Information or Reputation), whether it is About your brand or Not about your brand (possible homonym), and its sources.
Citation analysis reads the pages the web search models cited, to show how each one talks about you and what to do about it.
Filter by All sources, Your pages or Third party, and by Not analyzed, Analyzed or Actionable
Select pages (up to 30 at a time) and click Analyze, or Quick analyze top 5
1 credit per page. A page analyzed in an earlier audit shows Reused and costs nothing
For each analyzed page you get its AI sentiment, Alignment (how closely the page matches your brand, out of 100), Citability (how likely AI answers are to keep citing it, out of 100), your Mentions on it, and a Recommended action: Request link, Request mention, Request update, Monitor or No action.
Above the table:
Card | What it shows |
|---|---|
Opportunity matrix | Third-party pages by editability and opportunity: Easy wins (fix these first), Outreach targets, Editable · low priority and Monitor |
Own-domain health | How well your own cited pages score, on average |
Misinformation | Pages that describe your brand inaccurately |
Missing on your pages | What AI models look for that your own pages lack |
Failed sources | Pages that couldn't be read, grouped by reason |
A third-party page also links to Who this page names, in Offsite mentions.
Generate action plan turns the audit into work: 1 credit, plus the analysis of up to 10 cited pages if none were analyzed yet (1 credit each, reused pages free).
Part | What it shows |
|---|---|
What the audit concluded | The Top opportunity, your Key strengths and your Key gaps |
Recommended tasks | What the audit found, on your Tasks board. Accept a suggestion to move it to To do; Open in Tasks takes you there |
Sources behind this plan | The pages the models cited, from your site and from others |
A strip on top counts Easy wins, Own-domain health, High priority tasks, Misinformation and Missing elements. Regenerate writes the plan again for 1 credit.
Audit history lists every audit of the brand: Date, Country, Language, Status, Sentiment, Mentions, Negative, Sources and a Trend of the sentiment over that country's audits.
View results opens an audit
Compare puts two audits side by side: Mention rate, Self-citation and Sentiment, then the sentiment of each model
Only the owner can delete an audit
The Coverage map shows the countries you have audited and, with Search Console connected, how much of your traffic they cover.
Publish current, detailed pages about what you sell and who it is for. The models that search the web pick up new pages faster than the ones that answer from training.
Open the page from Negative sources or the Citations tab and see what it says. Answer reviews, ask the site to update wrong facts, and publish pages that tell your side.
Work the Misinformation list and the pages marked Request update first.
Earn mentions on the pages the web search models cite: the Outreach targets in the matrix and the pages marked Request mention or Request link.
Keep the same name, description and facts everywhere: your site, your profiles and the pages that cite you. Fill in your brand facts in Brand settings so the analysis checks against them.
Situation | When |
|---|---|
After publishing major new content | 2 to 4 weeks later |
After a press campaign or coverage | 1 to 2 weeks later |
Routine monitoring | Once a month |
After a brand incident | Right away, then track the recovery |
Entering a new market | Audit that country and language |
The results say how many of the 6 models didn't respond in time. Your results are complete from the rest; run the audit again later to fill the gaps.
A failed audit costs nothing. Run it again; if it keeps failing, email support.
Its answer shows Not about your brand (possible homonym). Publish clear pages that tie your name to your website, category and location, and add the names AI uses for you as brand aliases.
Check its cutoff in Freshness. If your brand is newer, the models that search the web are the ones to watch.
Offsite mentions: the pages AI cites and who they name
Tasks: work through the recommended tasks
Email [email protected] and I'll help.
