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What is a report?

What a report is, what it measures, what it contains, and what it costs.

A report is a snapshot of how AI platforms answer your prompts at one point in time. Rank Prompt asks each prompt on each AI platform you picked, reads every answer, and records whether it names your brand, where, which other brands it names and which pages it cites.


The AI platforms

Every plan can use all six:

AI platform

Made by

ChatGPT

OpenAI

Claude

Anthropic

Gemini

Google

Grok

xAI

Perplexity

Perplexity

AI Mode

Google AI Mode (AI Overviews), in Google Search

A new report starts with ChatGPT, Claude and Google AI Mode (AI Overviews), and you can add or remove any of them. Each stored answer shows the model that gave it.


What a report measures

Visibility score

Out of every AI answer collected, the share that named your brand. Each prompt on each AI platform is one answer, so a report with 10 prompts on 3 AI platforms collects 30 answers. If 9 of them name you, your Visibility score is 30%.

Aliases count: an answer that names one of your brand aliases (for example "KW" for Keller Williams) counts as naming you.

Citation share

How often AI cited your own site as a source, out of every source it cited in the report.

Share of voice

Of all the times AI named you or a competitor, the share that was you.


What a report contains

A finished report has five tabs:

Tab

What it shows

Prompts

Every prompt, whether the answer named you (Named or Not named), your best rank, the brands named and the sources

How to fix your results

The fixes, as tasks, once you click Show me what to fix

Competitors

Your share of voice against every business AI named

Sources

The domains and pages the answers cited

By platform

Each prompt against each AI platform

See Understanding report results.


Two kinds of report

One-off reports

A report you create and run yourself. Good for a first baseline, for testing new prompts, or for checking a change.

Scheduled Report runs

A Scheduled Report asks the same prompts again on a cadence, in every location you add, and each run leaves one report per location. That is what turns your score into a trend. See What is a Scheduled Report?.

Both kinds are listed on Visibility > Reports.


Report statuses

Status

What it means

Not analyzed

Set up, but the analysis has not run yet

Processing

The AI platforms are answering

Completed

Every answer is in and read

Failed

The analysis did not finish; you can retry it for free

While a report runs, its page fills in as the answers arrive, with an early read of your score. If a few prompts fail every retry, the report still completes with the answers it has, and the credits for those prompts are refunded; the notice that the report finished says how many.


What a report costs

1 credit asks one question on up to 3 AI platforms; 4 to 6 use 2.

Report

Credits

20 prompts on the three default AI platforms

20

20 prompts on 4, 5 or all 6 AI platforms

40

Show me what to fix is free the first time on a brand and costs 1 credit after that. Retrying a failed analysis is free. See Understanding credits.


Report history

Completed one-off reports stay in your history, so you can compare them, export them and share them later. See Managing reports.


Questions?

Email [email protected] and I'll help.

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